Role, Duties & Responsibilities of the Digital Communications OfficerLouth County Council is continually seeking to enhance its communications and engagement with the public, as well as increasing awareness and understanding of the Council's work and services.The overall aim of the Council is to ensure that there is clear, consistent and appropriate communications between the Council and relevant stakeholders both within and outside of the organisation.The Digital Communications Officer will be part of the Communications Team, based within Corporate Services, to manage the delivery of the Council's communications priorities.The Digital Communications Officer will perform such duties as may be assigned from time to time which will involve the promotion of the work of Louth County Council and enhancing the communications work of the Council, internally and externally, generally.The Digital Communications Officer will report to the Communications Officer, Corporate Services or any other officer as designated by the Chief Executive.The Digital Communications Officer will oversee Louth County Council's digital content and channels, with responsibility for ensuring accurate, accessible, and engaging information is consistently delivered to the public.Such duties include inter alia:Support the Communications Officer to implement and drive the Council's communications strategy and aligned communications plans.Assist with the enhancement, organisation and delivery of accurate and accessible audio-visual content across all Council digital platforms (website, social media, intranet, staff app, Customer Relationship Management systems and others).Contribute to maximising the value of the Council's digital and online communication, e.g., assist in the creation of promotional videos relating to the work of the Organisation or development of project visualisations to assist with public engagements.Maintain and audit website content to ensure accuracy and quality, and support the development and application of website standards, including accessibility, plain language and data protection requirements.Assist in the development and implementation of internal communication plans to support the delivery of Organisational objectives.Provide support to ensure high-quality communications, which adhere to the Council's brand guidelines, are embedded across the Organisation, and work with colleagues to identify and advance strategic priorities through PR and communications initiatives.Support the co-ordination of national media campaigns including My Council Day and LGMA initiatives.Monitor communications/media performance across various platforms and use reports and insights to improve clarity, reach and impact of messaging.Monitor consistency of tone, language and visual identity across all communications.Assist with public relations, maintain positive relationships with local and national media and handling media queries in a timely fashion.Support the delivery of the Irish Language scheme.Assist in the development of engagement strategies to successfully complete statutory and non-statutory consultation processes. This could include organising information sessions, focus groups, webinars, online content.