Job Description: Social Media Manager
Are you ready to take your social media game to the next level? Do you have a passion for beauty brands and a talent for making them shine online? National Beauty Distribution is looking for YOU to be our next Lead Social Media Manager
National Beauty isn't just another company; we're pioneers in marketing, sales, education distribution. We're not content with the status quo; we thrive on pushing boundaries and setting new trends. With us, you'll be part of a dynamic team where creativity knows no bounds and excellence is the standard.
What You'll Do:
Social Media Management
* Take ownership of the day-to-day management of our brand channels, ensuring a consistent voice, tone, and brand identity across all platforms.
* Develop and execute channel-specific strategies to grow audiences, drive engagement, and strengthen brand loyalty.
* Collaborate closely with the eCommerce team on the management and optimisation of TikTok Shop, ensuring product listings, promotions, and campaigns are aligned across both functions.
* Plan, manage, and host TikTok Lives to showcase products, drive sales, and connect authentically with audiences — on-camera presence is a must.
* Work closely with brand, marketing, and creative teams to align social media with wider campaigns, product launches, and brand activations.
Content Community Engagement
* Oversee the creation, curation, and approval of engaging content for various platforms.
* Ensure content calendars are planned, executed, and aligned with campaign objectives.
* Guide the team in building and maintaining strong online communities through engagement, conversation, and responsiveness.
Strategy Execution
* Design and oversee social media strategies to align with overall brand and business objectives. Set KPIs, track performance, and provide actionable insights to improve campaigns and content.
* Stay ahead of social media trends, emerging technologies, and competitor activity to ensure strategies remain fresh and innovative
* Collaborate: Work closely with marketing, sales, and e-commerce teams to ensure our brands' visions are consistently upheld.
Leadership Team Management
* Lead, mentor, and manage a team of social media executives, providing clear direction, support, and performance feedback.
* Foster a collaborative, creative, and high-performing team culture.
* Develop training initiatives to upskill the team on emerging platforms, tools, and best practices.
Paid Advertising Affiliate Marketing
Support the planning and execution of paid social campaigns, ensuring they complement organic activity.
Work with the performance team to optimise targeting, creative, and spend. Assist in the coordination of affiliate marketing initiatives, helping to grow partnerships and drive brand reach.
What You'll Need:
* 4+ years of experience in social media and/or digital marketing
* Confidence in front of the camera for video and social media channels
* Strong graphic design, videography, and camera skills
* Proficiency in video editing using Adobe Premiere, Final Cut, or similar software
* Expertise in Meta TikTok Business Manager and familiarity with Google Analytics
* A strategic mindset for developing impactful social media strategies
* Previous experience in leading and managing a team
* Excellent understanding of TikTok, Facebook, LinkedIn, Instagram, and other social media best practices
* Strong written and verbal communication skills
* Proven ability to collaborate effectively in a fast-paced environment
* Experience with online monitoring and measurement platforms
* Preferred but not essential: experience in the hair beauty industry
* Paid advertising and/or email marketing is a distinct advantage
Benefits:
* Enjoy 20 days work from home
* Early finish on Friday's
* 40% staff discount
* Death in Service Benefit
* Avivacare
* PRSA Access
* Free onsite parking
Holidays: 20 days annual leave, with additional days awarded for long service
Apply today to join our exceptional team at National Beauty Distribution