Job Overview
We are seeking a skilled Digital Marketing Professional to drive our email marketing strategy, loyalty and automation activity from acquisition through retention.
This role is based in Castlebar. Key responsibilities include:
1. Collaborating with the digital marketing team to create and execute digital engagement strategies
2. Supporting wider digital marketing activities with internal stakeholders and third-party suppliers
3. Managing customer email campaigns on Klaviyo
4. Executing SMS campaigns
5. Planning and delivering email automations and workflows
6. Proof-reading emails for clarity, grammar and spelling
7. Developing new creative email ideas and A/B testing strategies
8. Working closely with the Klaviyo account manager to stay up-to-date with the latest tools and reporting opportunities
9. Ongoing management and segmentation of the email database
10. Tracking email performance against targets and communicating results to stakeholders
11. Supporting blog and social media content creation
12. Analyzing data to inform future email strategies and campaigns
13. Forward planning and managing the email marketing calendar
Key Qualifications
* Degree in Digital Marketing, Marketing or Communications or a related field
* Ability to meet tight deadlines, multi-task and respond quickly to changing business demands
* Knowledge of email marketing platforms such as Klaviyo, Mailchimp or Emarsys
* Top quality analytical skills
* Able to use design applications such as Canva or Photoshop
* Excellent attention to detail
* Excellent copy-writing skills