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Manager, marketing analytics & reporting - campaign intelligence

Dublin
Job Search Place Limited
Marketing
Posted: 4 June
Offer description

Salesforce is looking for a Manager, Marketing Analytics & Reporting - Campaign Intelligence to serve as the intelligence layer behind our Global Integrated Campaigns team.
In this role, you'll transform complex, multi-source data into clear performance narratives that inform decisions across the marketing organisation.
You'll connect signals from paid media, email, and web to build a coherent view of end-to-end campaign impact - going beyond reporting numbers to surface the insight that helps campaign and channel owners move faster and smarter.
What You'll Be Doing
Track, analyse, and report on full funnel performance metrics across campaigns, channels, and audiences to give teams a clear, unified view of what's working
Connect signals from paid media, email, web, and more to build a coherent picture of end to end campaign impact
Evaluate reporting outputs critically – understanding their underlying assumptions, identifying potential misinterpretations, and surfacing what the data actually means in business context
Identify trends and anomalies across the marketing funnel, surfacing clear recommendations to campaign and channel owners
Connect the dots across disparate datasets to answer the "so what" – not just reporting numbers, but driving decisions
Develop recommendations that tie funnel signals to strategic priorities and business outcomes
Lead cross-functional conversations with campaign and channel owners to ensure insights translate into concrete decisions and measurable follow-through
Partner with marketing operations, MarTech, and data stakeholders to ensure measurement frameworks reflect the right questions
Translate analytical findings into digestible narratives for non-technical stakeholders and marketing leadership
Required Qualifications
5+ years of experience in marketing analytics, business intelligence, or a related field – ideally within a B2B SaaS or enterprise technology environment
Strong analytical skills with the ability to synthesise complex, multi-source data into clear insights and recommendations
Familiarity with marketing measurement frameworks, attribution models, and mid-funnel KPIs
Hands-on experience with tools such as Tableau, Salesforce, Marketo, or Google Analytics
Strong communication skills and the ability to present data-driven stories to both technical and non-technical audiences
Ability to manage competing priorities and drive work forward independently in a matrixed environment
Degree or equivalent relevant experience required.
Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)
Preferred Qualifications
SQL or data-querying proficiency
Experience working within large, global marketing organisations
Familiarity with B2B SaaS go-to-market motions and integrated campaign structures
Demonstrated ability to build scalable reporting frameworks from the ground up
Benefits & Perks
Check out our benefits site which explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more.
Salesforce Information
Check out our Salesforce Engineering Sit
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