Shape the Future of Iconic Irish Food Brands
Pilgrim's Europe is home to some of Ireland's best-known food brands, including Denny, Moy Park, Galtee and Ballyfree. With a clear ambition to double the size of our branded portfolio over the next three years, this is an exciting time to join our Brand Marketing team.
The Role - Brand Manager
Function: Marketing
Location: Ireland (Office-based with regular travel to sites and customers)
Contract: Permanent
This is a fantastic opportunity for an experienced Brand Manager to take real ownership of brand delivery across communications, activation and innovation. Working closely with the Senior Brand Manager and wider Business Team, you'll turn insight into action and strategy into standout execution in a fast-paced FMCG environment.
What You'll Be Doing
* Support the development and delivery of insight-led Brand Plan
* Use the Brand Beacon to shape briefs, propositions and decision-making
* Lead brand diagnosis and consumer change planning within your remit
* Lead the annual IMC process and deliver compelling ATL (non-AV) and shopper activity
* Write clear, inspiring briefs and manage agency partners
* Ensure consistent Tone of Voice and visual identity across all touchpoints
* Build innovation and renovation propositions rooted in consumer insight
* Contribute to ideation, product tastings and R&D briefs
* Manage business cases and track performance post-launch
* Proactively manage budgets and understand brand P&L
* Track KPIs, review results and apply learning to future activity
* Partner with Sales, Category, R&D, Innovation and Field Sales teams
* Create compelling brand sell-in materials
* Travel regularly to Pilgrim's Europe sites and customer locations
About You
* Degree-level qualification
* 3+ years' experience in FMCG (food preferred)
* Experience delivering integrated or TTL campaigns
* Proven innovation or renovation launch experience
* Strong project management and stakeholder management skills
* Comfortable working with agencies in a fast-paced environment
* Full clean driving licence and willingness to travel
Why Join Pilgrim's Europe?
* Work on some of Ireland's most loved FMCG brands
* Be part of an ambitious, growing business
* Competitive salary and car allowance/company car
* Holiday allowance plus bank holidays with the option to purchase up to 5 days annual leave
* Company pension scheme and Life Assurance
* Strong focus on development and career progression
* Values-led culture built on Ownership, Determination and Discipline
Ready to Make Your Mark?
If you're excited by the opportunity to shape iconic brands and drive meaningful growth, we'd love to hear from you.