Company Description
Tribal Drinks Ltd is a functional beverage and supplement start-up with bold ambitions for the future of health and wellness. Born in Galway, the City of the Tribes, Tribal Drinks honours its roots while creating fresh and modern products. The company's mission is to craft functional supplements that help people look, feel, and perform at their best without compromising taste, health, or experience. Tribal Drinks focuses on connection, energy, and living well in today's fast-paced world, aiming to redefine what it means to elevate health and performance one sip at a time.
Role Description
This is a part-time hybrid role for a Head of Brand Marketing. The position is based in Dublin/Galway/Limerick, with most of the responsibilities able to conducted remotely. The Head of Brand Marketing will be responsible for developing and implementing brand strategies, increasing brand awareness, and managing overall brand marketing initiatives. Tasks include overseeing brand management, coordinating marketing efforts, and ensuring the brand's alignment with the company's mission and vision.
Responsibilities
Develop and implement a long-term brand and marketing strategy that drives awareness and engagement.
Oversee brand positioning, identity, and storytelling across all touchpoints - digital, packaging, retail, and experiential.
Lead the planning and execution of marketing campaigns, partnerships, and product launches.
Manage digital marketing initiatives including social media, content creation, influencer collaborations, and community engagement.
Analyze consumer insights and market trends to refine brand messaging and identify growth opportunities.
Build and manage relationships with creative agencies, photographers, designers, and other external partners.
Ensure consistent and impactful brand expression across every consumer interaction.
Grow our socials, strengthening our tribe and furthering the movement of intentional healthy living.
Qualifications
* Expertise in Brand Marketing, Brand Strategy, and Brand Awareness
* Experience in Marketing and Brand Management
* Strong leadership and team management skills
* Excellent communication and storytelling skills
* Proven ability to develop and execute successful marketing campaigns
* Strategic thinker with a creative mindset
* Bachelor's degree in Marketing, Business, Communications is a plus
* Experience in the beverage, wellness or supplement industry is a plus
* Actively pursuing a healthy lifestyle and passionate about helping others do the same.