Key Responsibilities
* Own and grow relationships with national retail chains (supermarkets, liquor retailers, convenience stores, etc.), ensuring brand listings, promotions, and visibility in all key trade outlets.
* Negotiate commercial agreements, Joint Business Plans (JBPs), promotional deals, pricing, and allowances with national retailers in line with company strategy and margin goals.
* Drive sales volume, revenue, margin and market share against agreed targets for the off‑trade channel.
* Develop and execute account plans per retailer, including annual and promotional plans, launches, range reviews, merchandising, display, activation, secondary placements, in‑store visibility, etc.
* Monitor and analyse performance of accounts (sales, distribution, inventory, promotions), using retailer data, off‑trade market data, consumer trends, competitor activity to inform strategy and corrective action.
* Work cross‑functionally with Marketing, Supply Chain, Finance, Brand & Trade Marketing teams to ensure alignment on forecasts, stock availability, merchandising / POS material, in‑store execution, etc.
* Forecast demand, plan budgets (promotional spend, off‑invoice / trade spend), and manage investment to maximize return on spend.
* Ensure retailer compliance and execution with agreed plans (promos, display, pricing).
* Manage pricing strategy, discounting, allowances to ensure profitability and competitiveness.
* Regular reporting to senior management – sales results, forecasts, pipeline, risks and opportunities.
* Represent Teeling Whiskey at trade shows, retailer events, tastings etc. to drive brand awareness and growth.
Skills & Experience Required
* Minimum of
years
' experience in national / key account management in the off‑trade / retail channel, ideally within spirits / whiskey or FMCG.
* Proven track record negotiating with major retail chains / national retailers: gaining listings, driving promotions, increasing distribution/visibility.
* Strong commercial acumen: understanding P&L, margin management, discounting, trade spend ROI.
* Excellent analytical skills: able to interpret sales data, market data, forecasts, KPIs, trends and derive strategic or corrective action.
* Strong negotiation & influencing skills; comfortable dealing with senior buyer/stakeholder contacts.
* Strategic planning capability with ability to translate strategy into detailed execution.
* Excellent communication, presentation and interpersonal skills.
* Highly organized, able to manage multiple accounts and projects concurrently.
* Self‑motivated and results driven.
* Ability to travel as needed (within country / region), and valid driver's license.
Nice to Have
* Experience with Irish whiskey or spirits industry / knowledge of off‐trade / drinks retail landscape in Ireland/UK / Europe.
* Experience of managing Joint Business Plans.
* Knowledge of trade / market data tools
* WSET qualification or similar for product knowledge.
Key Performance Indicators (KPIs)
* Volume growth vs budget / vs prior year
* Sales revenue & margin
* Number of new listings secured (and growth of distribution points)
* Achievement of promotional / activation plan targets
* Execution / compliance score in key retailer outlets (visibility, display, promotions)
* Return on trade spend / promotional investment
* Stock availability / out of stock incidents
* Competitor listing / share tracking
Package & Benefits (suggested)
* Competitive base salary + performance bonus (bonus tied to achieving KPIs)
* Company van + travel expenses
* Pension scheme after 1 year employment
* Product training (whiskey education, tastings etc.)
* Opportunities for career development (e.g. growth into senior commercial roles)
* Mobile phone, laptop etc…
Please send your CV to our Commercial Manager –