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Area sales manager

Advocate Group
Area sales manager
Posted: 13 June
Offer description

Are you ready to lead a high-performing retail team across one of Ireland’s most exciting beauty territories?
Advocate Group is proud to represent a globally recognised prestige beauty business in their search for an Area Sales & Education Manager to join their Retail Field Leadership team across Southern Ireland.
The Business
Our client is one of the world's leading beauty companies, home to some of the most iconic skincare and cosmetics brands in the industry.
This is a fantastic opportunity to inherit a well-established, high-performing region with significant commercial responsibility and the chance to make a real impact through people leadership, retailer partnerships and business development.

Lead a large and established field team across Southern Ireland
Work with major retail partners including Boots, Brown Thomas and Marks & Spencer
Join a business renowned for developing talent and promoting from within
Opportunity to influence both commercial performance and team capability

The Role
We are looking for a candidate who can make their mark by leading, coaching and developing a large field-based retail team while driving commercial performance across a multi-million-euro territory.
Here’s how:

Lead, coach and develop a team of Area Sales Managers and retail professionals across Southern Ireland
Drive sales, profitability and KPI performance across multiple retail locations
Build strong relationships with key retail partners, buyers and store management teams
Deliver commercial strategies that increase traffic, conversion and brand performance
Conduct regular store visits, providing hands‑on coaching and performance support
Champion exceptional consumer experiences and service excellence
Support education and training initiatives within stores, combining leadership with hands‑on development
Monitor merchandising, operational standards and brand execution across all locations
Use sales insights and performance data to identify opportunities and drive business growth

About You

Proven experience managing large, multi‑site retail teams
Strong people leadership skills with a track record of improving team performance
Commercially minded with experience managing significant sales targets and budgets
Skilled in account management and stakeholder engagement
Confident influencing retail partners, store leadership teams and internal stakeholders
Able to demonstrate strategic thinking alongside strong execution capability
Experience within beauty, skincare, cosmetics, fashion or premium retail environments would be highly advantageous
Passionate about coaching, developing people and creating high‑performance cultures
Full driving licence and willingness to travel extensively across the territory

Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that Advocate Group is acting as an employment agency in relation to this vacancy.
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