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Marketing specialist

Sherry FitzGerald
Marketing specialist
Posted: 7h ago
Offer description

As Marketing Specialist, reporting to the Brand Manager, you will be the hands on driver of marketing activity across the Simon Brien business, for both owned and franchised offices.Key responsibilities include delivering campaigns, content, and brand communications in line with our overall marketing strategy.Marketing Strategy & Campaign ExecutionDeliver multi-channel marketing campaigns across all business divisions under the guidance of the Brand Manager.Implement day-to-day marketing activity and ensure campaign assets are prepared, scheduled, and tracked.Monitor KPIs, web traffic, lead generation and paid media performance, producing regular reports for the Brand Manager.Assist with the marketing onboarding and rebrand of new offices – owned and franchise.Digital & Social Media Manage daily posting and content scheduling across Facebook, Instagram, LinkedIn and YouTube.Set up and monitor paid social campaigns, reporting results to the Brand Manager.Maintain and update website content to support SEO and UX optimisation.Contribute creative ideas for content, campaigns and digital improvements.Brand & CommunicationsApply brand guidelines consistently across all client-facing and internal materials.Create and update brochures, pitch decks and sales collateral to a high standard.Draft and distribute internal newsletters and recruitment advertising.Support the organisation of marketing training sessions for internal teams and franchisees.Ordering and co-ordination of branded merchandise for launches and offices.Assist with CSR initiatives and local office communications.PR & Partnerships Work with developers, external suppliers, printers and media partners to deliver campaigns on time and to budget.Draft press releases, prepare content for market updates and assist with PR distribution.Provide marketing support for Sherry FitzGerald campaigns, conferences and partnership activity.Requirements: Degree or diploma in Marketing, Communications or related discipline.5+ years' experience in a marketing role.Strong digital skills including social media management, content creation and reporting.Excellent organisational skills and attention to detail.Strong written and verbal communication skills.Confidence using digital tools (social platforms, CMS, CRM, Canva/Adobe or equivalent).Experience of both B2C and B2B marketing specifically in the preparation of presentations and pitch material.DesirableExperience within property, real estate or professional services.Familiarity with Google Ads, Analytics and social marketing platforms.Experience creating and maintaining marketing collateral in line with brand guidelines.Simon Brien is an equal opportunity employer. All job applicants are considered solely on their ability to do the job and selection criteria will firmly reflect the needs of the job.

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