In this role, you will help to memorialize and evangelize the work of a portfolio of these billion-dollar Offerings within a Service Line.
Working under the strategic direction of the Service Line Leader and Offering Leaders and their Offering Managers, you will drive adoption of the Offering portfolio through the creation of compelling messaging, campaigns, and enablement.
By building effective working relationships with Product Marketing, Service Line teams, and cross-organizational partners, you will also help to execute upon the adoption strategy for the Offerings within the Service Line.
This role requires the proven ability to ensure consistent and compelling messaging across a variety of platforms, tailoring them to different use cases and targeting opportunities.
As such, you must have experience leveraging market automation tools to develop, execute, and track successful campaigns.
The ability to leverage and integrate generative AI tools and capabilities into your work products is essential.
This role supports Offering target identification and pipeline activation.
Your portfolio of responsibilities will span the design and execution of campaigns and sales plays with Strategic Sales, the production of Wow Stories (our "director's commentary" on particularly successful past engagements), the coordination of Offering enablement with Learning & Knowledge, the development of go-to-market and sales components in the Offering Kit, and direct engagement with account teams.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
Design and execute targeted campaigns to drive adoption and engagement of the OfferingCraft engaging stories on behalf of the Offering to support adoption and generate excitement about successfully delivered engagementsAnalyze data to determine where to focus efforts and push engagement to drive pipeline and target identificationCreate and tailor GTM messaging and value propositions for the Offering, driving growth and profitability via repeatability, Asset-led strategies, and solutioning and delivery innovationEnsure consistency in messaging across all GTM materials and platformsSupport the Offering Manager and focus on progressing priorities in the backlog to actualize their visionIdentify potential opportunities to capitalize on and accelerate dealsEnable IBM Consultants to sell, solution, and deliver the Offering with consistency and profitability at the corePreferred technical and professional experience3+ years of relevant domain experience3+ years of campaign design (including a proven track record of successful campaigns)Exceptional storytelling and communication skillsExceptional data analysis abilitiesProficiency with Congos, Tableau, and/or other analytics platformsFamiliarity with Market and/or other mass-marketing toolsABOUT BUSINESS UNITIBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation.
With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world.
Our people are focused on accelerating our clients' businesses through the power of collaboration.
We believe in the power of technology responsibly used to help people, partners and the planet.
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They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers.
The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
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ABOUT IBMIBM's greatest invention is the IBMer.
We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
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Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer.
All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics.
IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILSIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly.
If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.
Job Title
Offering Adoption and GTM Lead
Job ID
33287
City / Township / Village
State / Province
Dublin
Country
Ireland
Work arrangement
Hybrid
Area of work
Product Management
Employment type
Regular
Position type
Professional
Up to 20% or 1 day a week
Company
(1082) IBM Global Services Limited
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
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