DescriptionAs Content Strategist for JP Morgan Workplace Solutions, you will lead the development and execution of a unified content strategy that supports every stage of the marketing funnel —from initial brand awareness through to lead generation, client engagement, conversion, and retention. You will set the vision and direction for content across all formats and channels, including video, podcasts, webinars, blogs, and more. You will provide clear leadership to the content team, ensuring consistency, quality, and impact throughout the client journey. A key part of your role will be driving continuous optimization, leveraging analytics and measurement to maximize the effectiveness of all content initiatives. You are fluent in SEO and embed best practices in everything you deliver. Key Responsibilities Provide strong leadership for the content team, setting clear goals, priorities, and standards for performance and quality. Design and implement a cohesive content strategy that drives results across the full marketing funnel. Oversee creation of content for all formats and channels: video, podcasts, webinars, blogs, whitepapers, newsletters, and more. Write and edit engaging copy for campaigns, product launches, digital platforms, and social media. Manage a content calendar and collaborate with stakeholders to align messaging and timing. Lead the measurement and analysis of content performance using tools such as Google Analytics, HubSpot, Dynamics, and social media analytics. Use data-driven insights to optimize content strategy, improve engagement, and maximize ROI. Develop and report on key content metrics, providing actionable recommendations for ongoing improvement. Ensure all content meets brand, tone, style, and compliance guidelines. Coordinate translation and localization as needed. Review and approve all outputs for quality and audience relevance. About You You are an effective leader, able to inspire and direct a team to deliver high-quality content that moves prospects and clients through every stage of the funnel. You have a strong analytical mindset and are passionate about using data to measure, optimize, and demonstrate the impact of content. You're a skilled copywriter, able to adapt messaging for different formats and audiences. You combine creativity with a process-driven approach and thrive in a fast-paced environment. You're collaborative, organized, and comfortable working with cross-functional teams. You have a strong grasp of SEO and digital marketing best practices. Requirements Proven experience in content strategy, copywriting, and content optimization for B2B marketing. Demonstrated leadership experience within a content or marketing team. Experience in content analytics, optimization, and reporting. Portfolio demonstrating work across multiple formats and channels. Experience managing content across the full marketing funnel. Strong organizational and project management skills. Experience with analytics and marketing platforms. Ability to work to deadlines and manage multiple priorities.