Join to apply for the Senior Marketing Automation Specialist role at OktaContinue with Google Continue with Google3 days ago Be among the first 25 applicantsJoin to apply for the Senior Marketing Automation Specialist role at OktaGet to know OktaOkta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.Get to know OktaOkta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.Join our team! We’re building a world where Identity belongs to you.We are looking for a Marketing Automation Specialist to support and execute integrated demand generation programs. In this role, you will work closely with internal and external teams to create, optimize, report, and manage demand marketing automation initiatives.As a member of Okta’s Global Marketing Automation team, you’ll help drive best practices throughout multiple types of marketing campaigns, build and define target audience lists, determine personalization strategies, launch emails, and build campaigns in Marketo and Salesforce, among other marketing technologies.The ideal candidate for this role will have a strong passion for communication and identifying opportunities across marketing functions. To be successful in this role, you’ll need to balance the importance of operational infrastructure with global marketing initiatives and communicate to stakeholders the processes that tie these worlds together. You should be comfortable handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. This role is great for you if you are organized, analytical, and data-driven, and interested in supporting various campaigns and emails.Key Responsibilities include:Working closely with the multiple marketing and product marketing teams, such as Global Campaigns and Developer Relations, to deliver highly effective demand generation, event, and advocacy/loyalty programs.Collaborating with various internal stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns.Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required.Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas.Creating email campaigns and landing pages in accordance with branding guidelines.Updating marketing campaign workflows as changes to business requirements dictate.Supporting marketing team in analyzing and reporting marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and provide feedback.Building custom Salesforce campaigns to guide and advise campaign performance.Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack.You would be a great fit for this role if you have:4+ years of experience in Database, Marketing Automation/Operations or similar.Subject matter expertise in email marketing best practicesExperience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testingProficiency in Salesforce, MarketoExperience with troubleshooting systems, processes, and data issuesImpeccable attention to detail and committed to quality work.Strong project management skills are required, with the ability to connect the dots across teams.Ability to prioritize and manage multiple projects/processes at one timeBS/BA or equivalent requiredAnd extra credit if you have experience in any of the following!Marketo Certified ExpertExperience in other common martech, like Outreach, Splash, Folloze, LitmusMarketing Automation, Campaign Operations or a similar role at a B2B, SaaS companyWhat you can look forward to as a Full-Time Okta employee!Amazing BenefitsMaking Social ImpactDeveloping Talent and Fostering Connection + Community at OktaOkta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.Some roles may require travel to one of our office locations for in-person onboarding.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionInformation TechnologyIndustriesComputer and Network Security, Software Development, and IT Services and IT ConsultingReferrals increase your chances of interviewing at Okta by 2xGet notified about new Marketing Automation Specialist jobs in Dublin, County Dublin, Ireland.Dublin, County Dublin, Ireland 1 month agoDublin, County Dublin, Ireland 12 hours agoDublin, County Dublin, Ireland 1 week agoIntegrated Marketing Automation StrategistDublin, County Dublin, Ireland 20 hours agoDublin 2, County Dublin, Ireland 6 months agoMarketing Automation Training & Enablement SpecialistDublin, County Dublin, Ireland 1 week agoDublin, County Dublin, Ireland 3 days agoDublin, County Dublin, Ireland 1 month agoOpportunities for Multilingual Digital Marketing StudentsDublin, County Dublin, Ireland 1 month agoDigital Marketing - Agency New Business - Nordic SpeakerDublin, County Dublin, Ireland 1 week agoSenior Specialist, Digital Marketing (Bangkok Based, relocation provided)Dublin, County Dublin, Ireland 2 weeks agoDigital Marketing - Agency New Business - German SpeakerDublin, County Dublin, Ireland 1 week agoDigital Marketing - Sales Development Role - Nordic SpeakerDublin, County Dublin, Ireland 2 weeks agoDigital Marketing - Agency New Business - FrenchDublin, County Dublin, Ireland 8 months agoSoftware Engineer, Frontend - Marketing AutomationsDublin, County Dublin, Ireland 2 weeks agoDigital Marketing - Sales Development Role - French SpeakerDublin, County Dublin, Ireland 2 weeks agoDigital Marketing - Agency New Business - FrenchDublin, County Dublin, Ireland 1 week agoDublin, County Dublin, Ireland 4 days agoDigital Marketing - Agency New Business - Dutch SpeakerDublin, County Dublin, Ireland 1 week agoDublin, County Dublin, Ireland 2 weeks agoCalling French speakers - Digital MarketingDublin, County Dublin, Ireland 14 hours agoWe’re unlocking community knowledge in a new way. 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