Brand Manager, FMCG | Waterford (Hybrid)
Are you a commercially driven
Brand Manager
with a proven track record of delivering high-impact campaigns in the FMCG space?
Have you successfully led brand campaigns end-to-end, from insight and strategy through to execution across ATL, digital, and in-store channels?
Our client, a well-established, well-known and much-loved Irish food brand, is seeking an experienced
Brand Manager
to take ownership of their Republic of Ireland portfolio.
This is a key role within a fast-paced, competitive category, where strong campaign delivery and
brand leadership
are critical to driving growth.
As
Brand Manager
, you will be responsible for shaping and executing brand strategy, with a strong focus on delivering integrated campaigns that drive awareness and commercial performance.
You'll work closely with internal teams and external agency partners to ensure best-in-class execution across all consumer and retail touchpoints.
* This role requires someone who has hands-on experience running brand campaigns - from concept through to execution - within an FMCG environment *
Core duties of the
Brand Manager
will include:
Brand strategy
for the Irish market, translating business objectives into clear, actionable plans
Planning and execution of integrated brand campaigns across ATL, digital, social, PR, and in-store activation, ensuring strong, consistent delivery across all channels
Working closely with creative, media, and research agencies to develop and launch impactful campaigns on time and within budget
Using consumer, shopper, and market insights to inform positioning, messaging, and campaign direction
Monitoring campaign and brand performance, using data and insights to optimise activity and maximise return on investment
Supporting new product launches and portfolio development, ensuring strong go-to-market plans and clear brand positioning
Partnering with sales and commercial teams to ensure campaigns translate effectively into retail activation and in-store performance
Managing brand budgets and ensuring effective allocation of spend across campaigns and initiatives
Acting as brand guardian, ensuring consistency, quality, and alignment across all communications
Skills and experience you will need for the
Brand Manager
role:
5+ years' experience in FMCG brand management, ideally within food or beverage
Proven experience leading and delivering integrated marketing campaigns across ATL, digital, and shopper marketing channels
Strong understanding of brand strategy, positioning, and consumer behaviour
Experience working with and managing external agencies
Strong commercial acumen with the ability to link brand activity to sales and performance outcomes
Experience using data (e.g., Nielsen/IRI or similar) to inform decisions and track performance
Strong project management skills with the ability to manage multiple campaigns and deadlines
What's on offer:
Competitive salary circa €60 - €65K DOE
Hybrid working model (Waterford-based)
Opportunity to work on a well-known Irish FMCG brand
High level of ownership and visibility within the business
Collaborative and fast-paced working environment
This role is based in Waterford with a hybrid working model (2 in / 3 out - may require occasional flexibility).
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