Digital marketing is a vital component of audience engagement, brand awareness, and customer service excellence. The ideal candidate will be responsible for managing social media and online activities to align with the overall business strategy.
Key responsibilities include creating and executing comprehensive digital marketing plans, utilizing Google Ads Grant for paid advertising opportunities, creating engaging content for all social media platforms and implementing paid social media advertising campaigns in line with established objectives.
The successful candidate will oversee digital marketing initiatives, plan and execute email marketing campaigns in alignment with the annual events calendar and collaborate with web development teams to implement required changes and enhancements.
A strong work ethic, good knowledge of people management practices, excellent verbal, written, oral and digital communication skills are essential for this role.
Additionally, the ideal candidate should have extensive knowledge and use of popular social media platforms, experience creating campaigns and managing social media and digital advertising, general web proficiency and creative copy writing and content creation ability.