The primary role is that of a Beauty Consultant with a strong foundation and qualifications in beauty therapy.
This is a hybrid position that is predominantly customer-facing and sales-oriented. It focuses on delivering expert beauty advice, tailored product recommendations, Red Door Spa Express (RDSE) services, and exceptional customer service on the shop floor. As a qualified therapist, you will also perform professional facial treatments in the Arnotts beauty room several times per month.
Key objectives include:
- Achieving individual and account retail targets, along with other key performance indicators (KPIs).
- Maintaining high standards of professionalism and customer service while performing Elizabeth Arden treatments.
- Recruiting new customers and building brand loyalty through outstanding service and delivery of Elizabeth Arden experiences.
Role Responsibilities:
Sales and Service Commitments
To achieve sales by adhering to Elizabeth Arden`s Sales and Training guidelines.
1. Expert in product knowledge
2. Set daily goals and review throughout the day
3. Achieve and exceed sales targets through exceptional customer service
4. Traffic Stop with `new` launches, hero products and tools
5. Approach customers with an enthusiastic and positive manner
6. Listen and identify customer needs
7. Ask the appropriate follow up questions in a friendly manner
8. Invite every customer to sit down for a Red Door Spa Express (RDSE) service consultation
9. Fully utilise all tools provided by the Company to offer excellent customer service
10. Introduce the appropriate skincare/beauty regime to customers to complement their purchase
11. Maximise `hook backs` to encourage customers to return
12. Book a return appointment for each customer
13. Capture customer data at every sale to support Customer Relationship Management (CRM) initiatives and ensure new guests are registered, helping to build long-term customer relationships and drive repeat business.
Business Awareness and Administration
To be fully aware of individual and account performance against target and within department.
1. Complete a monthly business plan for beauty room to plan for success aligned to the marketing calendar
2. Complete all beauty room and consultant paperwork and administration required by Elizabeth Arden and the Store accurately and on time
3. Maintain and manage stock control systems
4. Awareness of competitor activity
Beauty Therapy Duties
Provide a high level of professionalism and customer service whilst performing Elizabeth Arden treatments.
1. Be able to demonstrate full knowledge of treatments provided and all Elizabeth Arden products
2. Maximise all opportunities throughout treatments and on the shop floor to meet therapist sales goals
3. Perform Elizabeth Arden exclusive facial
4. Consistently adhere to all relevant regulations in respect of Health and Safety procedures
Visual Merchandising
To ensure the Elizabeth Arden`s image is maximised in store.
1. Maintain high standards of hygiene in the treatment room and counter at all times
2. Ensure all displays are in accordance with Company Visual Merchandising guidelines and planograms
3. Report any snagging issues promptly
4. Ensure the Fragrance portfolio is fully stocked and that all products are stored by brand to maximise our sales in store
Communication
To ensure awareness of current and new business initiatives and to provide feedback to the Area Manager, Retail Trainer and Account Manager.
1. Provide regular feedback to your Area Manager, Retail Trainer, as appropriate, on issues effecting business performance
2. Ensure that you read key business information and action all relevant points via Elizabeth Arden systems and tools. These include MyArdenDoor, E-Learning, Training and Visual Merchandising Guidelines
3. Develop and maintain good working relationships with all store based and Elizabeth Arden colleagues
Code of Conduct and Personal Appearance
To adhere to all guidelines outlined in the Consultant Employee Handbook
1. Comply to Elizabeth Arden/Store start and finishing times and meal breaks
2. Represent Company image through personal appearance, interpersonal skills and style
3. Comply to the uniform and grooming standards as outlined in the Beauty Therapist Style & Grooming guidelines
4. Ensure that absences are notified on the first day to the Store, Area Manager and to HR at Head Office
5. Abide by Elizabeth Arden and Store rules at all times
Skill & Qualifications:
- Have one of the following qualifications: Level 5 QQI in beauty therapy, or equivalent.
- At least 1 year beauty therapist and retail beauty environment
- Experience of performing facials
- Experience of working in a customer service environment and delivering on expectations
- Must be numerate, with the ability to interpret sales data, identify trends, and apply insights to drive beauty performance.
- Must be flexible and adaptable, with the ability to adjust to changing priorities, customer needs, and business demands.
Values and Competencies
Passionate
`We are proud to be part of Elizabeth Arden. We always give our best, are passionate about winning and growing the business. We are also passionate about celebrating our success` Demonstrates a passion for Elizabeth Arden and growing the business by achieving retail targets and KPI`s. Sets personal and counter goals by planning and executing with excellence.
Energetic
`We are eager to learn and make things happen. We work with enthusiasm and energy to deliver exceptional results. We promote an energetic and fun environment` Is energetic and enthusiastic in delivering results. Takes initiatives to make things happen and is eager to improve and learn on a continuous basis. Often sees opportunities and acts upon them to be successful and deliver results.
Positive Attitude
We always strive to not only meet our customers` expectations but we do our best to go beyond their expectations. We go the extra mile because we want to make a difference and delight our customers.
Strives to connect with our customers and go the extra mile to meet their needs. Builds positive relationships with customers and makes them feel valued through enhanced customer service. Demonstrates this through the number of consultations, customer comments and return appointments.
Family Spirit
We work together to succeed and win together. We share ideas, care and support each other. We show respect and value to all and do the right thing. Works co-operatively as a member of the team. Is committed to the overall team objectives, shares best practice and knowledge. Supports and respects others. Provides regular feedback to Area Managers and Trainers.
INDHP
#J-18808-Ljbffr