Overview
We have an exciting opportunity for a talented Brand Manager to join us as we accelerate the growth of Pepsi, Lipton and 7UP in Ireland. You’ll be joining the team at an exciting time for the team, with an opportunity to lead breakthrough marketing plans that deliver penetration growth. You will be responsible for supporting the Head of Marketing for Ireland to create and execute the brand strategy as we embark on establishing No1 brands. The growth potential for these brands are huge, and we’re very excited for the next chapter. There’s no better time to join the team and help shape the future of these iconic brands
This is a temporary position with a duration of up to 6 months.
Responsibilities
* You’ll be responsible for creating and executing the local brand strategy. Ensuring plans are rooted in clear consumer insight, data driven performance analysis and a deep understanding of the local consumer.
* Lead the communication and activation planning for the brands, based on clear understating of consumer / shopper triggers & barriers to trial along the path to purchase, to unlock sales and build long-term brand equity.
* You’ll work closely with our bottling partner, Brtivic-Ireland to ensure shopper and trade customers have full end-to-end plans.
* Lead the brand calendar and collaborate strongly with bottling partner, to ensure flawless, timely and commercially strong in market execution.
* Work closely with agency teams to develop comms and activations against key brand programmes. Writing inspirational briefs rooted in consumer insight, aligning the team on recommended creative routes and providing concise & constructive feedback, as required.
* Collaborate with key cross-functional partners - Commercialisation, Consumer Insights, Shopper Marketing and Supply Chain.
* Manage A&M budget, ensuring most efficient budget deployment, to unlock brand opportunities across the year.
* Support the local packaging development process.
* You’ll be the No.1 brand advocate, promoting the brand and its campaigns internally and externally through PR, social posting, award submissions.
Qualifications
Key Skills & Experience:
* Minimum 5 years consumer marketing experience.
* Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations and campaigns.
* End-to-end consumer campaign experience, including promo activation & NPD launches.
* Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities.
* Commercially savvy – knowing the commercial basics to work independently with the Britvic-Ireland to drive the commercial agenda.
* Project management – proven track record of managing multiple projects in a fast moving and ever-changing environment with maturity and foresight to cope with input and changes.
* Experience of engaging and leading cross functional teams, internal and external partners.
* Leading external agencies to develop and deliver winning marketing plans & content.
What You'll Bring:
* A strong drive for result - comfortable with embracing challenges and working within a fast-paced team.
* Proactive approach and can-do attitude - a real self-starter with the ability in managing multiple complex and hands-on projects. Strong bias to action with proven track record to overcome challenges and issues
* Innovative / curious – creative strategist who is comfortable challenging status quo, brings creativity to problem-solving
* Collaborative and ONE TEAM approach - high-capacity leadership to influence others, encourage teamwork, and build strong relationships to get things done.
* Excellent communication skills - engage and influence stakeholders, with an aptitude to galvanize teams and get buy in across the organization.
* Demonstrates a sense of passion, enjoyment and pride about their work to inspire others
* Time management – strong time management skills and ability to prioritize & focus to get things done fast.
For the purposes of external advertising we have called this role a Brand Manager, 7Up, Pepsi. However please note that the internal job title the successful candidate will be Brand Mktg Asst Manager
For more information, scroll down to MORE FROM PEPSICO orvisitwww.pepsico.com.
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