Join to apply for the Product Marketing Specialist - B2B role at Ziff Davis
We’re Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an expanding suite of connectivity solutions. Our team is passionate and driven by innovation. We seek team members who enjoy solving complex problems, are motivated to challenge themselves, and excel at turning ideas into products.
Our products collect billions of data points daily, providing numerous opportunities to analyze and optimize strategies. Working with us means using Ookla data to improve connectivity globally.
We are looking for a creative, collaborative, and strategic B2B Product Marketing Specialist to bridge Product, Sales, and Marketing teams, ensuring effective messaging and targeted solutions.
If you:
* Create compelling go-to-market strategies and materials
* Design campaigns that engage prospects and customers
* Translate complex topics into accessible messaging
* Are interested in tech products that enhance connectivity
then you might be ideal for this role. The right candidate is proactive, a team player, and has a background or interest in the software, telco, internet, or networking sectors.
We offer a flexible work environment, educational opportunities, inclusive resources, team activities, and comprehensive benefits including competitive pay and paid time off.
For accessibility needs during the application process, contact [email protected].
Responsibilities include:
1. Developing product marketing resources like case studies, guides, webinars, white papers, and videos to communicate value
2. Planning and executing cross-channel campaigns across content, email, web, social media, and ads
3. Maintaining competitive intelligence and market research
4. Facilitating cross-departmental trainings for messaging consistency
5. Collaborating with global teams to identify and share use cases and messaging
6. Supporting product launches with sales and product teams
7. Managing social media channels and content calendars
8. Updating product collateral and sales enablement resources
9. Supporting additional initiatives from the Product Marketing team
Minimum requirements:
* 2-3+ years in marketing, communications, or related fields
* Strong business writing skills and experience with technical messaging
* Knowledge of product marketing principles and best practices
* Experience managing social media and marketing campaigns
* Strong project management skills in a fast-paced environment
* Effective collaboration and interpersonal skills
* Creative thinking and innovative marketing ideas
* B2B marketing experience
* Industry experience in internet, networking, or telecommunications is a plus
* Proficiency with marketing automation and CRM tools is a plus
* Successful background check
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