Job Title: Senior Data Analyst - Marketing Strategy Performance
About the Role
We are seeking an experienced Senior Data Analyst to join our Global Marketing Strategy and Performance team. As a key member of our team, you will play a vital role in developing and implementing a cutting-edge marketing core reporting and insights framework (our SSOT).
You will collaborate closely with cross-functional stakeholders to deliver data-driven alignment across global marketing operations. Your primary responsibilities will include:
* Co-leading and shaping the strategy, scope, and rollout of the SSOT framework.
* Ensuring the timely development and deployment of the SSOT framework.
* Collaborating with the development team during SSOT implementation.
Responsibilities
Your key responsibilities will include:
* Leading planning, development, and deployment of the SSOT framework.
* Consolidating and integrating data from multiple marketing systems into unified datasets (SSOT Data Cube).
* Writing advanced SQL queries (ETL/ELT workflows, dbt, Snowflake) to extract, transform, and analyze data.
* Designing and building interactive, automated dashboards in Tableau to drive insights and accessibility.
* Engaging in technical decision-making with the development team during SSOT implementation.
* Owning tasks on the SSOT Roadmap and ensuring milestone execution.
* Creating standardized performance scorecards using predefined templates.
* Proactively detecting and resolving data integrity issues throughout development.
* Maintaining documentation and promoting best practices (Tableau, SQL, SSOT methodology).
* Providing technical guidance and collaborating closely with team members on analytical solutions.
Requirements
To be successful in this role, you will need:
* 46+ years of experience in Marketing Analytics, Business Intelligence, or related data-focused roles emphasizing data visualization, reporting, and collaboration.
* Expert-level Tableau skills: dashboard development, automation, and advanced visualizations.
* Strong SQL capabilities: extraction, transformation (dbt), complex queries especially in Snowflake or equivalent.
* Hands-on experience with data consolidation and integration across multiple systems.
* Solid grasp of data warehousing concepts, data modeling, and project management fundamentals.
* Excellent analytical, problem-solving, and attention-to-detail skills.
* Strong communicator with the ability to collaborate and lead projects across teams.
Education
A Bachelors degree in Computer Science, Information Systems, Statistics, Business Analytics, or a closely related field is required.
Familiarity with data engineering best practices and toolkit is desirable. Experience in marketing systems or campaign-related data workflows is also a plus.