This is a wide-reaching role providing advice on Consumer PR and external communications.
Working within the Public Relations team, alongside the PR Manager with responsibility for corporate campaigns, you will execute the planned execution of the proactive PR and communications strategy and activity to support Tesco Ireland's business and reputational objectives.
This includes but is not limited to Tesco (main brand - products and services), and where relevant, support our consumer brands F&F and Tesco Mobile Ireland (TMI).
This role will report to the Head of PR and sits within the Corporate Affairs team.
Develop, implement, and measure multi-layered strategic PR plans to enhance the commercial and reputational objectives of the business.
Manage the consumer PR agency end to end - ensuring clear briefings, prompt response to briefs, planning, execution, and reporting.
Close management of agency retainer fee required.
Create innovative and engaging content that showcases products and brand values, while aiming to create talkability.
Cultivate and maintain strong relationships with journalists and influencers to secure media coverage and endorsements.
Co-manage the corporate social media channels and website including content planning, posting, community management and analytics.
Manage the consumer PR budget and all related financial processes.
Provide leadership team support by drafting key messages, Q&A documents, and materials for key activity, speaking engagements, presentations etc.
Horizon scanning, acting as the "eyes and ears" of the company to proactively track issues that might impact Tesco Ireland's reputation.
Working alongside the PR Team members: You will work closely throughout, including: Co-manage of the press office function, including ad hoc media queries, requests, crisis communications and issues management.
Co-manage daily business updates.
Internal relationships Collaborate with teams across the business, including Community, Internal Communications, Customer Marketing, Commercial, Technical and Retail.
Minimum of 5 years' experience in PR.
Strong knowledge of Ireland's media landscape, including traditional and digital channels.
Demonstrated success in managing high-profile PR campaigns and sustained media coverage.
#LI-Hybrid #LI-BL2 Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move.
Our core purpose is "Serving our customers, communities and planet a little better every day".
Serving means more than a transactional relationship with our customers.
It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet.
Through initiatives like the Tesco Community Fund, our association with Children's Health Foundation, our partnership with FoodCloud and our Stronger Starts programme, we have supported over 21,000 community groups, raised over €7.5 million for medical equipment, and provided almost 15 million meals nationwide, to those living in food insecurity.
Tesco has operated in the Irish retail market since 1997, and with 170 stores nationwide, we employ over 13,000 people in cities and towns around Ireland, supporting almost 45,000 jobs directly and indirectly.
We partner with over 500 Irish suppliers - of which almost three-quarters are small and medium enterprises - which in turn supports almost 13,000 farming families around Ireland.
Tesco is the single largest buyer of Irish food and drink in the world, buying €1.6 Billion a year; more than any other single country in the European Union, more than even the USA which you perceive as a massive buyer of Irish food.
We work closely with suppliers across Ireland who are dedicated to making the best products for our customers and this is reflected in the numerous awards our products have won over the years including Bls Na hireann, World Steak Challenge and Great Taste Awards.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves.
It is embedded in our values: we treat people how they want to be treated.
At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.
We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.
At Tesco, we champion a balance that lets you thrive both in and out of work.
Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely.
Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you.
We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues - who in turn help to build the success of our business and reflect the diversity of the communities we serve.
We've taken steps to ensure our stores are places where everyone feels welcome to shop too, with colleagues all trained to support those with a visible or hidden disability through the Sunflower Lanyard programme.
We're a big business with diverse working patterns and many business areas which means that we can find something that works for you.
Tesco is committed to celebrating diversity and everyone is welcome at Tesco.
We're committed to providing a fully inclusive recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require.
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Please let us know you need additional support by emailing This will allow us to understand more about you and how we can best support you through the recruitment process.
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