Job Summary
We are seeking an experienced Digital Marketing and Social Media Professional to join our team. As a remote working Digital Marketing and Social Media Expert, you will be responsible for building and managing our social media presence, creating engaging content, and tracking key performance indicators.
Key Responsibilities
* Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.
* Create high-quality, shareable content for various social media platforms, including LinkedIn, Twitter, Instagram, and Facebook.
* Monitor and respond to social media comments and messages in a timely manner.
* Analyze and report on social media metrics, providing insights to inform future marketing strategies.
* Collaborate with cross-functional teams to develop and implement integrated marketing campaigns.
* Stay up-to-date with the latest social media trends, best practices, and platform changes.
Requirements
* Proven experience in digital marketing and social media, with a strong track record of success in developing and executing social media strategies.
* Excellent content creation and copywriting skills, with the ability to create engaging, high-quality content for various social media platforms.
* Strong analytical and problem-solving skills, with the ability to analyze social media metrics and provide actionable insights.
* Experience with social media scheduling tools, such as Hootsuite or Buffer.
* Proficiency in Google Analytics and other social media analytics tools.
Preferred Qualifications
* Masters degree in Marketing, Communications, or related field.
* Experience working in a remote environment.
* Proficiency in Adobe Creative Cloud, specifically Photoshop and InDesign.
* Experience with email marketing automation tools, such as Mailchimp.