Description:We're looking for a passionate and data-driven Digital Marketing Executive to join our growing marketing team. Based out of our Athlone office this exciting role will involve working as part of the group marketing team. If you thrive on analytics, love optimising campaigns, and have a sharp eye for performance data, this is the perfect opportunity to make a measurable impact.In this role, you'll manage multi-channel campaigns, monitor performance across digital platforms, and use your insights to drive growth and maximise ROI. You'll also play a key part in optimising our website, SEO, and email campaigns to deliver an exceptional digital experience for our customers.You will join an experienced team which will provide fantastic support and development opportunities for your career. Hodson Bay Group is a family owned, Irish Hotel Group consisting of Hodson Bay Hotel, Sheraton Athlone Hotel, Galway Bay Hotel and the Hyatt Centric in Dublin.What You'll Do:Manage and optimise campaigns across multiple platforms such as Google Ads, Meta Ads etc to deliver measurable results.Monitor targeting, bidding, and budgets to ensure maximum ROI.Collaborate with agencies and internal teams to execute data-driven campaigns.Use GA4, Ad Analytics and our reporting software to track and analyse performance of KPIs such as CPA, ROAS, CTR, and CR and identify opportunities and inform strategy.Present clear, actionable insights to the marketing and leadership teams.Implement and maintain conversion tracking and event setups using GTM, pixels and UTMs.Optimise website content for SEO, voice search, and AI search.Conduct keyword research and coordinate with agencies to improve organic and paid visibility.Manage and update content through WordPress or Adobe AEM.Conduct market and competitor analysis to identify new opportunities.Assist in planning and executing email marketing campaigns via Revinate or similar platforms.Maintain accurate CRM data and third-party profile listings.Support the optimisation of the customer journey and conversion funnel.Contribute to seasonal campaign planning and implementation across multiple channels.Supporting the overall marketing team goals and programs and provide creative ideas for digital content.Other general marketing activities as requiredWhat We're Looking For:2+ years' direct experience in a digital marketing or e-commerce role.Honours degree in Marketing, Digital Media, Business, or related field.Strong understanding of digital marketing tactics and tools.Hands-on experience with tools such as GA4, Looker Studio, GTM, WordPress, Adobe AEM, Ahrefs, Revinate, and Excel/Google Sheets.Deep understanding of e-commerce metrics and ability to define and report on key KPIs.Excellent data interpretation and concise reporting skills.A strong analytical and intuitive mindset, eager to learn and contribute new ideas.A self-starter who can work independently and collaboratively in a team environment.Excellent communication and interpersonal skills with the ability to work cross-functionally.Why work with us:At Hodson Bay Group we've been certified as a Great Place to Work and recognised as an 'Excellent Employer (Gold)' by the Failte Ireland Employer Excellence Programme. Here's what you can look forward to when you join our team:Be part of a fast-moving, collaborative, and creative team.Work on high-impact digital campaigns that drive real business growth.Opportunity to develop your skills in analytics, paid media, and digital strategy.Exposure to leading marketing platforms, data tools, and real-world performance marketing challengesComplimentary access to our on-site gym and poolA 39-hour working week supporting work-life balanceMeals provided when on dutyFree parking on siteBike-to-work scheme participationCareer development and enhancement opportunities within the groupEmployee recognition programmes including "Employee of the Month" and motivational initiativesA thriving Sports & Social Club with regular events and activitiesExclusive staff discounts in our spa and across hotel servicesHotel discounts within Hodson Bay Group, as well as Marriott International and Hyatt International propertiesJob Type: Full-time, PermanentSalary: Competitive SalaryLocation: AthloneSchedule: 39 hr week Monday to Friday