Location/Office Policy:
Molesworth Street, Hybrid (2 days a week in the office, moving to 3 days in office from Jan 2026)
* Are you a purpose-driven leader who can inspire teams and champion customer centricity and innovation?
* Have you worked across product, marketing, service, sales and digital functions while ensuring good stakeholder management?
* Do you have a proven track record in propositions and design development?
What Is The Role
We are seeking an experienced and creative Personal Banking Propositions Design Manager to join our Chief Customer Office (CCO), reporting into the Customer Strategy and Propositions team within the CCO. This role is pivotal in shaping innovative, customer-centric propositions from initial ideation through to top-level feasibility assessments. You will lead the design of end-to-end propositions, applying Design Thinking principles and working within the Desirable, Feasible, Viable (DFV) innovation framework. This work will be hugely collaborative. The Personal Banking Propositions Design Manager role will cover Homes, Everyday Banking, Northern Ireland, Wealth and customers in vulnerable circumstances. Your work will directly impact how we meet evolving customer needs, differentiate in a competitive market, and deliver long-term value.
Key accountabilities;
* Lead the design of end-to-end personal banking customer propositions, translating insight-driven ideas into structured concepts ready for feasibility assessment. This can cover many parts of the retail business and may include specialising in one area - Homes, Everyday Banking, Northern Ireland, Wealth and customer vulnerability
* Facilitate and apply Design Thinking methods such as deep customer research, problem statement definition, customer journey mapping, ideation workshops, and rapid prototyping.
* Champion the DFV (Desirable, Feasible, Viable) model to evaluate and shape propositions with cross-functional teams including our key partners in Retail and other parts of the business including risk and compliance
* Conduct qualitative and quantitative research to understand customer needs, behaviours, and pain points.
* Develop clear and compelling proposition narratives, value propositions, and business cases for stakeholder buy-in and approval.
* Collaborate with research, digital, and data teams to generate insight and ensure customer and commercial alignment.
* Work on high level business cases and delivery feasibility with key colleagues throughout the business.
* Drive iterative proposition testing and learning loops, leveraging customer feedback and experimentation.
* Ensure design outputs align with regulatory requirements, brand strategy, and operational capabilities.
* Influence and support strategic roadmap development with the Head of Propositions and other senior leaders, ensuring we feed into the planning and investment process of the business.
* Represent propositions at relevant governance meetings.
What you Will Bring ;
* Proven experience (5+ years) in proposition or product design within financial services and other industries
* Knowledge of Design Thinking and innovation methodologies helpful with a strong portfolio of delivery of end to end projects.
* Strong understanding of the DFV model and ability to guide cross-functional teams through this framework.
* Demonstrated experience in customer research, journey mapping, and prototyping.
* Ability to operate in ambiguity, with a strong problem-solving mindset and structured approach.
* Excellent storytelling and communication skills – able to engage senior stakeholders and influence decision-making.
* Commercial acumen and understanding of how to assess early-stage business viability.
* Experience managing ideation through to feasibility in agile and cross-functional settings.
* Strong team collaboration and stakeholder management abilities, with a customer-first mindset.
Why Work For AIB
We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.
Some of our benefits include;
* Market leading Pension Scheme
* Healthcare Scheme
* Variable Pay
* Employee Assistance Programme
* Family leave options
* Two volunteer days per year
Key Capabilities
* Customer First
* Collaborates
* Market, Competitor and Customer Knowledge
* Customer Value Proposition Development
* Idea Creation
* End to End Thinking
If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Emma, at for a conversation.
AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at
This role is part of the Fitness & Probity Regime and Individual Accountability Framework, which set out the specific requirements applicable.
Application deadline: Friday 17th of October