About KeelingsKeelings is a 100% Irish owned family business passionate about fresh produce. Operating across Ireland, the UK, and Europe, we grow, source, and supply top quality fruit and vegetables. Our success is built on innovation, sustainability, and strong partnerships — powered by our dedicated people.Role OverviewFurther develop and strengthen the Keelings brand to ensure its continued success and growth. The Senior Brand Manager will report directly into the Commercial Director and will have responsibility for the development and management of the Keelings Brand Strategy.Key Accountabilities & ResponsibilitiesThis role will require a highly capable individual with passion to immerse themselves and learn quickly so that they can impact the brand's delivery of its key growth pillars for 2026 and beyond. The main responsibilities include but not limited to;Lead and manage the execution of current plans for 2026 in the Irish market across multiple media touchpoints including TV, Radio, OOH, Events, Instore, PR and Social Media, working with multiple agencies and other key internal and external stakeholdersLead, alongside the Brand Manager the development of the Keelings Brand Strategy 2026+ to ensure continued success and growth of the brand in years to comeManage the full Marketing P&L ensuring success for both the brand, retailers and consumers alikeDrive continuous improvements of the brand as a result of regular performance analysis, ensuring ROI of marketing activation, financial metrics of the brand and staying informed of relevant trends and insights, adapting the strategy accordinglyWork alongside our Project Manager to deliver new innovation, value added products and packaging improvements to the market that are worthy of our brand and our consumers.Conduct and manage market research projects alongside the Category Manager to aid and support other functions as well as your ownSupport the BM in managing our significant presence at Bloom, the largest horticulture show in IrelandSupport the ABM in delivery & execution of a robust digital marketing plan ensuring continued success of our social media channels, website and ezine programWhat You'll NeedKey Skills & KnowledgeEssentialPassionate about marketing, branding and the food industryAbility to take a medium to long term view and deliver consistent brand marketing campaignsDemonstrated knowledge and understanding of consumers insight and strong interest in staying informed of trends and developments that may affect our brandComfortable with market analysis (using tools such as Power BI etc) and a good understanding of extracting insights from such dataExcellent interpersonal and communication skills. The ability to work closely and seamlessly with other team members and cross functional teams and the ability to manage external agencies is essential to the success of this roleAnalytical aptitude and a natural curiosity to investigate the "why" and "how"Will have a proactive, independent and energised approach to working under pressureDesirableExperience managing direct reports, able to guide and support both the BM and ABM in their rolesBenefitsStaff discount at Keelings Farm Shop and subsidized canteenFree Onsite parking with access to electric chargersWellness Initiatives such as wellness weekKeelings ValuesPeople MatterTeamworkIntegrityPassion for AchievementInclusion & Diversity StatementIn Keelings we value all perspectives and knowledge that our colleagues bring to our business. We are committed to forming a diverse and inclusive team where all can share their unique experiences and perspectives. We welcome applications from all cultures and backgrounds and are dedicated to forming an environment of inclusiveness and diversity where all can thoroughly feel a sense of belonging.Reasonable Accommodation StatementIf you require reasonable accommodation during the recruitment process, please let us know at Recruitment ProcessCV Submission & email acknowledgment of receiptPhone Screening1st Interview2nd InterviewOutcome & FeedbackKeelings Careers Keelings Strategy & Values –