About Us
City Education Group (CEG) is a leader in delivering high-quality, innovative educational experiences, empowering students to achieve their academic and career aspirations. Spanning four distinct colleges, CEG provides a diverse range of programs, including second-level, third-level, professional qualifications, CPD, and English language training. With over a decade of excellence, we continue to expand and innovate, ensuring our programs meet the evolving needs of learners in an ever-changing global landscape. In 2024, CEG announced the addition of PEN (Planet Education Networks) as a new shareholder, marking an important milestone in our continued growth & success.
Role Overview
The Digital Marketing Executive will provide support to the Marketing Manager in implementing the Group’s marketing and communication strategy. This will involve a combination of administrative, creative and analytical tasks that will contribute to the development and execution of marketing campaigns.
Key Responsibilities
* Campaign Support: Assisting with the planning and execution of marketing campaigns across multiple channels (email, social media, print, digital, etc.).
* Website Maintenance: Maintenance and on-going development of City Colleges Education Group websites including the establishment of effective SEO strategies, development of suitable content and assurance that all elements of the sites provide a positive user experience.
* Market Research: Conducting research to understand market trends, customer preferences, and competitors to help shape marketing strategies and improve brand positioning.
* Marketing Events: Management of any marketing related projects such as exhibitions, promotional stands, events etc.
* Content Creation: Creating or coordinating the creation of content for marketing materials, such as social media posts, email newsletters, and advertisements.
* Social Media Management: Managing and monitoring social media accounts, including scheduling posts, responding to customer inquiries, and analysing engagement metrics. Maintaining a social media calendar to ensure consistent and timely content delivery across all platforms.
* Data Analysis: Tracking and analysing campaign performance using various analytics tools (Google Analytics, social media etc.) and reporting on engagement, traffic, and conversions.
* Promotional Material: Production of promotional material such as brochures, flyers, press ads, ensuring that all marketing materials adhere to the brand’s guidelines and messaging.
* Collaboration: Working closely with other departments, such as sales, management and college/school administration to align marketing initiatives with business goals.
* CRM & Marketing Automation: Leverage Salesforce for campaign execution, lead tracking, segmentation, and reporting to support student recruitment and business growth.
Candidate Profile
Qualifications & Experience:
* Bachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s degree is an advantage).
* Min. 1 year of professional experience in digital marketing campaigns, planning, implementation, management & reporting.
* An understanding of the Irish education sector and student recruitment will be a plus.
* Experience with Google Ads, Google Analytics, Meta Ads, TikTok Ads.
* Experience with graphic design software (Canva, Adobe Photoshop, Figma) and enjoys videography & photography to create compelling visual content for marketing materials.
* Working knowledge of Salesforce is highly desirable.
* Passionate about the digital landscape with a strong understanding of various marketing techniques.
* Ability to generate creative ideas to engage audiences and potential customers.
* Self-motivated and proactive person with high degree of attention to detail.
* Strong multi-tasking abilities to plan, organise and meet deadlines.
What We Offer
* Competitive salary package.
* Comprehensive training and professional development opportunities.
* A dynamic and supportive work environment in a growing education group.
* Career advancement pathways within the expanding education sector.
Line Management
* The successful candidate will report on a day -to-day basis to the Marketing Manager
Job Details
* Job Type: Permanent, Full-Time
* Hours: 39hrs a week
* Location: South Great Georges Street, Dublin 2, Ireland – four days onsite and one remotely
* Salary: €35,000 per annum
How To Apply
* Please include your CV, Cover Letter, and Portfolio with a sample of your design work(s) to be considered for this role.
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