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Head of Recruitment and Candidate Experience
Senior Brand Manager – Food Manufacturing
Location: Mid-North Region, Ireland (Hybrid, 3+ Days On-Site)
Step Into Senior Leadership with Real Ownership
A leading Irish food manufacturer is hiring a Senior Brand Manager to lead a portfolio of established consumer brands.
This is a hands-on, commercially focused role reporting directly to the Commercial Director, with full responsibility for brand strategy, marketing execution, and team development.
This is a strong opportunity for an experienced Brand Manager to step into a senior role with real ownership and visibility — and to build toward a senior leadership position over the next 1–2 years.
Role Overview
You will lead brand and marketing activities across all the brands, working closely with cross-functional teams including NPD, commercial, and supply chain. You will manage a Marketing Executive and take the lead in building a broader team over time.
You’ll also oversee key agency relationships, drive marketing campaign delivery, and hold full accountability for brand performance and spend.
This is a hybrid role based in the Mid-North region (3+ days per week on-site), commutable from Louth, Cavan, Armagh, Longford, and parts of Northern Ireland.
Key Responsibilities
* Lead brand strategy and execution across multiple food brands.
* Plan and deliver campaigns across digital, social, shopper, packaging, and ATL/BTL.
* Line manage and develop a Marketing Executive, with responsibility to grow the team.
* Partner with NPD to support product innovation and category development.
* Deliver seasonal campaigns, packaging updates, and trade marketing plans.
* Organise and support brand events, launches, and in-store activations.
* Analyse consumer trends, sales data, and competitor activity.
* Own the marketing budget and report on performance and ROI.
* Travel regularly within Ireland for store visits, agency meetings, and events.
What We’re Looking For
* 4+ years of brand management experience in a food or drink manufacturing environment.
* Ideally, has worked in chilled or perishable categories.
* Clear understanding of the full marketing mix, from strategy to execution.
* Commercially minded with strong budgeting, planning, and analytical skills.
* Confident working across functions and with senior leadership.
* Proactive and comfortable in a hands-on, fast-paced environment.
* Ready to take on more responsibility and grow into a senior leadership role.
* Performance bonus
* Pension contribution
* Business travel expenses covered (mileage, tolls, etc.)
This is a real opportunity to move into a senior position with meaningful responsibility, where you’ll influence brand direction, commercial outcomes, and the structure of a growing marketing team.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Product Management, and Strategy/Planning
* Industries
Food and Beverage Manufacturing and Food and Beverage Retail
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