Digital Marketing Manager
(Content Creation, HubSpot, Hospitality & Events)
Salary: €40, % Performance Bonus | Hybrid
The Lakeside Manor is hiring a Digital Marketing Manager to lead all content creation, digital campaigns, CRM and HubSpot activity across our hotel, bar & restaurant, weddings, events and also support Debs Republic, one of Ireland's leading student events brands.
This is a hybrid role, with 1–2 on-site days per week for content capture, meetings and events, plus remote flexibility for editing, planning and campaign work.
If you're creative, organised and commercially focused, this role offers real ownership and impact.
Salary & Benefits
* €40,000 starting salary
* Up to 20% annual performance bonus
* Hybrid working (1–2 onsite days)
* Full access to HubSpot Enterprise
* Creative role with strong growth potential
Key Responsibilities
Content Creation & Social Media
* Create photo, video and written content for Instagram, TikTok, Facebook, email and website
* Produce reels, stories, short-form promotional videos
* Manage daily posting schedules for Lakeside Manor and Debs Republic
* Build campaign calendars for weddings, F&B, entertainment and student events
* Capture high-quality on-site content (weddings, food, behind-the-scenes, events)
Digital Marketing & CRM
* Build automated workflows, nurture sequences and email campaigns in HubSpot
* Track wedding, event and student leads end-to-end
* Optimise landing pages, forms, CTAs and contact segmentation
* Build dashboards and deliver weekly reports
* Use analytics, attribution and lead scoring to improve conversions
Advertising & Performance
* Set up and manage Meta and Google campaign
* Analyse performance, test creative and adjust strategy for bookings and ticket sales
* Report weekly KPIs across hotel, restaurant, weddings and events
Brand & Website
* Maintain consistent brand standards
* Update websites, menus, event listings, offers and landing pages
* Support ongoing brand development for both Lakeside Manor and Debs Republic
Requirements
* 2–5 years' experience in digital marketing, content creation or social media
* Strong videography / photography skills (camera or smartphone)
* Competent with CapCut, Canva, Adobe Suite or similar
* Experience with HubSpot or CRM systems (advantageous)
* Understanding of Meta Ads; Google Ads experience is a plus
* Excellent writing, communication and organisational skills
* Creative mindset with commercial focus
* Hospitality, events or youth-brand experience is a bonus
* Ability to work on-site 1–2 days weekly with flexibility around major events
Job Types: Full-time, Permanent
Pay: From €40,000.00 per year
Benefits:
* Bike to work scheme
* Company pension
* Employee assistance program
* Employee discount
* Flexitime
* On-site parking
* Relocation assistance
* Sick pay
* Work from home
Ability to commute/relocate:
* Virginia, CO. Cavan: reliably commute or plan to relocate before starting work (required)
Experience:
* Management: 3 years (required)
Language:
* English (required)
Work authorisation:
* Ireland (required)
Work Location: Hybrid remote in Virginia, CO. Cavan