The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on driving ARR/pipeline and acquiring users, but also on creating content and campaigns targeted to net new accounts and also nurturing existing teams and driving them to upgrade.
Role Overview
In this role, you'll drive our global strategy to grow and nurture customer relationships across the Industry industry. Your ability to craft compelling stories and build authentic connections will be key as you develop industry-specific messaging that resonates with Industry leaders.
Your Key Responsibilities
* Design and launch compelling industry-specific messaging and positioning that drives customer acquisition and revenue growth across all channels
* Develop industry-focused sales plays and enablement materials that help our teams win in the Industry sector
* Align with Industry Sales Leaders to build always-on industry sales programs
* Create thought leadership content including event keynotes and demo libraries that showcase our value proposition to Industry decision-makers
* Analyze market trends and competitive intelligence to inform our Sales, Product, and Solutions teams of macro industry movements
* Track and report on key performance metrics to demonstrate marketing program effectiveness
About You
We're looking for someone with:
* Demonstrated 3+ years of experience in product marketing - Industry-focused experience a plus but not required
* Takes the initiative and does good things quickly
* Developed industry or product-specific messaging and content that resonates with enterprise decision-makers
* Built and executed successful marketing programs that directly contributed to revenue growth
* Maintained strong analytical skills with the ability to translate data insights into actionable strategies
* Collaborated effectively across functions, particularly with sales and product teams
* Managed multiple priorities while maintaining attention to detail and meeting deadlines
* Applied strong project management skills to coordinate complex, cross-functional initiatives
* Preferred fluent in French and/or German however not required
About Us
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster.