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This is a full-time hybrid role for a Marketing Automation Specialist located in Dublin. The Marketing Automation Specialist will be responsible for creating, implementing, and managing marketing automation workflows and strategies. The role involves utilizing marketing analytics to identify trends and insights, managing lead generation campaigns, and using web analytics to optimize marketing efforts. The specialist will be expected to collaborate with various teams to ensure cohesive marketing strategies and successful campaign execution.
Responsibilities
* Create, implement, and manage marketing automation workflows and strategies
* Utilize marketing analytics to identify trends and insights
* Manage lead generation campaigns
* Use web analytics to optimize marketing efforts
* Collaborate with various teams to ensure cohesive marketing strategies and successful campaign execution
Qualifications
* Experience with Marketing Automation and Marketing Analytics
* Skills in Lead Generation and Marketing
* Proficiency in Web Analytics
* Strong project management and organizational skills
* Excellent written and verbal communication skills
* Ability to work collaboratively in an on-site team environment
* Bachelor\'s degree in Marketing, Business, or related field
* Previous experience in a similar role is a plus
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Information Technology
* Industries
* Marketing Services
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