Performance Marketing Manager (Fixed Term)
Bupa Global DAC, 10 Pembroke Place, Ballsbridge, Dublin 4, D04 V1W6
Hybrid Working (2 days per week in the office)
Fixed Term Contract
We make health happen
The purpose of the Performance Marketing Manager, Rest of World (ROW) role is to boost the performance of acquisition marketing, own and lead to maximise profitable commercial growth and brand visibility across ROW markets. Day to day ownership of paid media spend, digital channel mix, campaign execution and constant testing.
Key Responsibilities
Detail-oriented with outstanding planning and organisational abilities.
Self-motivated and proactive with a positive attitude and ability to work on own or within a team.
Lead day-to-day activities, guide and motivate team members, set targets, implement SOPs, coach and mentor team members.
Work across various IT and CRM systems as part of a growing organisation.
Interact with several countries across the world and travel as required.
What We're Looking For
Experienced marketeer in corporate or agency environment, using multiple channels online and offline.
Proficiency in paid advertising and performance marketing with hands-on exposure of search, display, pay-per-click, social and other online media channels.
Advanced digital analytical skills including Adobe Analytics and Google Adwords.
Advanced CRM skills of HubSpot and/or Salesforce.
Deep understanding of SEO and SEM.
Analyze data from advertising campaigns to ensure conversion rate optimisations and ROI.
Excellent written and communication skills in English with executive level presentation ability.
Experience managing copy clearance process in regulated industry; experience in healthcare or insurance highly advantageous.
Experience managing agencies for media strategy, planning and buying.
Experience leading others; creating a positive team culture in a hybrid team.
Knowledge of French, Cantonese or Arabic an advantage.
Strong collaboration skills working seamlessly with diverse teams globally.
Knowledge of International Private Medical Insurance an advantage.
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
25 days holiday, increasing through length of service, with option to buy or sell.
Bupa health insurance and dental insurance – benefit in kind.
Company pension scheme.
Why Bupa
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to ”Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
If you require information regarding this role in an alternative format, please email: careers@bupa.com
Job Details
Time Type: Full time
Job Area: PR, Marketing & Brand
Locations: Dublin - BG EEA
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