Columbia recordsarelooking for a first in class Digitalinnovatorto join their senior managementteam toshape the Labels digital strategy.
Columbia has an exciting roster ranging from developing, breaking to superstar artists allowing us the opportunity to implement a wide range of creative across campaigns.
Will be responsible for developing the strategy for digital marketing and leading a team of talent individuals totodrive our artists and campaigns forward in the digital space, through innovation,trends,best practice and a deep understanding of the digital landscape.
Collaboratingwith the wider team to deliverthe digital strategy of the Artists story including but not exclusively:
* Brand Positioning
* Communication Strategy
* Content Strategy
* Influencer Marketing
* Data and Analytics
* Media Buying
* Digital Innovation and New Platform opportunities
What you'll do:
* Work with the marketing team, management andartistto develop the positioning and branding of a project and how that translates online
* Work with the artist and social media teams (both internal and external) to deliver comms schedules and clear social media roll out plans
* Spearhead market-leading digital campaigns that continually expand fan bases across all key platforms.
* Oversee and implement all influencer marketing campaignsatthe label, working to identify the best partnerships and new ways of marketing our records
* Use analytics and work with the Analytic teamsto help better understand the performance of our recordsand unearth new opportunities
* Work with the marketing team to implement paid media campaigns and ensurebestpractice andoptimisation
* Identify new and external opportunities for artist promotion outside of traditional digital marketing activities.
* Drive innovation at the label and adoption of new platforms and strategies
* Monitoring and understanding of digital impact ontheStreamsandRevenue, optimizing as we go
* Develop and guide the digital marketing teamso the team is consistently delivering best in class campaigns
Who you are:
* An experienced, commercially focused digital marketing lead with proven experience at this level
* A leader – lead andmanage the digital and social teams. Must have experience of running a department
* An excellent communicator (both verbal and written) with the ability to present clearly and passionately to a broad range ofstakeholders (internal and external)
* A strong people manager whois able toinspire and engage their team to perform at their best and develop their digital skills
* Strong critical reasoning/analytical skills
* Broad thinker – bring creative solutions to commercial questions
* Collaborative – must be a team player and a strong influencer able to drive cross functional work across the business
* Results anddelivery oriented – must be comfortable working in a goal driven environment and be accountable for delivery
* Passionate about music and with a deep understanding ofdigitalculture
* Resilient, with the ability to work under pressure and in a dynamic environment
* Digital & tech fluent – curious and excited about new technology and platforms that can help our artists communicate with and expand their audiences.
What we give you:
* You join a vibrant global community with the opportunity to channel your passion every day
* A modern office environment designed for you, empowering you to bring your best
* Investment in your professional growth and development enabling you to thrive in our vibrant community
* The space to accelerate progress, positively disrupt and create what happens next
* We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
* We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Please note that applicants must be at least 18 years of age.
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