Overview
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we\'ll bring out the best in you.
We\'re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what\'s next.
The work is challenging – but it matters.
You\'ll find a place where you can be yourself, prioritize your wellbeing, and truly belong.
What\'s in it for you?
Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Summary
SAP Concur is seeking a Senior Product Marketing Manager to join our team focused on developing go-to-market strategies, messaging and positioning, and working cross-functionally to drive initiatives to support our businesses and achieve pipeline objectives.
This role develops a strong understanding of the competitive landscape, customer needs, whitespace, and product/solution value, ensuring that new and existing products and solutions are positioned to optimize global success.
The person acts as an expert and is recognized as a thought leader and evangelist inside SAP, influencing internal solution innovations, core marketing strategies and company perception.
Reporting to the Sr.
Director of Global Product Marketing, this role works closely with multiple organizations within SAP and SAP Concur, including regional product marketing, marketing, sales, client success, services and product management teams.
The Role
Market and Business Situation – Understand the market economics, whitespace and opportunities, and global business objectives.
Inbound Influence on Product Development – Provide market insights to drive product inputs and customer outcomes, serving as an advocate for the customer.
Strategic Planning – Contribute to marketing business planning based on corporate priorities and whitespace opportunities.
Deliver recommendations to the field.
Product Marketing – Ensure market and portfolio positioning and fit, contribute to pricing and packaging, and drive the overall go-to-market strategy for new and existing solutions.
Contribute to Integrated Marketing Management on program build through messaging, positioning, content, and solution/industry expertise.
Include high-level ecosystem insights where relevant.
Core Content Development – Act as subject matter specialist, collaborating with Ecosystem & Channel Marketing to define joint offerings, positioning, and messaging integrated into marketing programs and campaigns.
Influencer/Analyst Management – Support strategy and interaction with market stakeholders such as Analyst Relations and Public Relations to deliver thought leadership messages.
Note: Direct relationships with analysts and press are owned by Analyst Relations and Public Relations teams, not by Product Marketing.
Thought Leadership and Communication – With guidance, serve as a public voice to the market and act as a solution evangelist.
Develop Core Assets and Offers – Develop customer-facing assets and ensure rollout and availability to marketing program managers and execution teams.
Sales Enablement – Partner with sales enablement to provide support (e.g., messaging, deal cycle, analysis) to sales teams.
Independently assess and evaluate messages and market reactions (e.g., via social media) to optimize marketing strategies and influence communication.
Accountability
Responsible for delivery of outcomes of assigned projects or areas of responsibility.
Internally recognized senior on complex topics and business matters.
Works on large, complex activities, applying specialist professional knowledge to deliver high-quality results and technical solutions.
Collaborates in devising long-term concepts.
May include team lead or supervisory responsibilities.
Complexity
Contributes independently, resolves complex issues in own specialist area (e.g., cross-functional or cross-country projects).
Works independently on topics while setting priorities with sole responsibility.
Provides regular project status and updates.
Decisions/solutions can enhance current and future design and strategy.
Enhances complex systems and processes.
Role Requirements
Minimum 4-7 years of related experience.
Project leadership (medium to large-scale projects).
Supporting organizational change.
Guiding and mentoring peers and/or junior level colleagues.
Advanced technical or business skills and specialist knowledge in one or several areas.
Customer-focused with the ability to cultivate lasting customer relations.
Bachelor\'s degree or equivalent required.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively.
Originally known for leadership in ERP software, SAP has evolved to become a market leader in end-to-end business application software and related services.
As a cloud company with 200 million users and more than 100,000 employees, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.
Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.
At SAP, you can bring out your best.
We win with inclusion
SAP\'s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone feels included and can run at their best.
SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities.
If you need accommodation or assistance to navigate our website or complete your application, please email Recruiting Operations Team: For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program.
Qualified applicants will be considered without regard to age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable laws.
Successful candidates may be required to undergo background verification.
AI Usage in the Recruitment Process: For information on the responsible use of AI in our recruitment process, refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Violations may result in disqualification.
Requisition ID: | Work Area: Marketing | Travel: 0-10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:
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