We have an exciting opportunity for an experiencedDigital Marketing Lead to join a well-known not-for-profit organisation based in Cork. Reporting to the CEO, you will lead the efforts to grow awareness, donations, and engagement through digital channels. This is a strategic and hands-on role, ideal for someone who enjoys working across disciplines and is passionate about making a difference.
This is a full-time, permanent role, but a reduced working week of 4 days will be considered for the right candidate.
Key Responsibilities:
* Develop and Lead Digital Strategy: Drive a results-focused digital marketing strategy to support fundraising, engagement, and awareness goals, aligned with current trends and opportunities.
* Set KPIs and Analyse Performance: Establish digital KPIs, track performance across all channels, and deliver actionable insights through regular reporting.
* Manage Budgets: Oversee the digital marketing budget, ensuring cost-effectiveness and alignment with impact.
* Lead Paid Social Campaigns: Plan, test, and optimise paid social media campaigns, targeting the right audiences with effective messaging across key platforms.
* Optimise Email Marketing: Deliver segmented, personalised email campaigns to supporters and donors, continuously improving relevance and performance.
* Enhance Website Performance: Manage and optimise the website, using analytics to boost user experience, supporter conversion, and donation outcomes.
* Drive SEO Improvements: Implement practical SEO strategies to increase visibility and support income across campaigns, services, and fundraising.
* Support E-commerce and Continuous Learning: Maximise online shop revenue in collaboration with fundraising teams, while fostering a culture of analysis and ongoing improvement.
Requirements:
* Proven experience in a digital marketing role, ideally with direct response marketing experience within the not-for-profit or purpose-led sector.
* Strong working knowledge of digital strategy, campaign planning, and multi-channel delivery.
* Experience managing or collaborating on website content and development.
* Good understanding of SEO principles and how to apply them.
* Experience running email marketing campaigns, ideally using segmentation or automation tools.
* A solid grasp on how e-commerce platforms work and how to increase online sales.
* Experience running social media ad campaigns and confidence in using analytics platforms.
* Strong organisational and project management skills.
For a confidential discussion and more information on the role, please contactMegan O’Doherty
megan.odoherty@collinsmcnicholas.ie
021-4911066
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