Job Title:
B2B Marketing Manager
Location:
Ireland (Hybrid / On-site)
Employment Type:
Full-time
Overview
We are seeking an experienced and results-driven
B2B Marketing Manager
to lead marketing initiatives targeting business clients in Ireland. The ideal candidate will have strong strategic, analytical, and creative skills, with a proven track record in driving growth and building long-term business relationships.
Key Responsibilities
* Develop and implement B2B marketing strategies to attract and retain business customers.
* Plan and execute campaigns across multiple channels, including digital, email, and events.
* Collaborate with the sales and product teams to align marketing activities with business goals.
* Conduct market research to identify new opportunities, customer needs, and industry trends.
* Manage content creation for lead generation, thought leadership, and brand awareness.
* Analyze campaign performance data and optimize for better ROI.
* Build and maintain relationships with external partners and agencies.
* Manage the marketing budget and ensure efficient resource allocation.
Requirements
* Bachelor's degree in Marketing, Business, or related field.
* 3–5 years of experience in B2B marketing, demand generation, or growth marketing.
* Strong understanding of digital marketing strategies and CRM tools.
* Excellent communication, project management, and analytical skills.
* Ability to work cross-functionally and manage multiple projects simultaneously.
* Proficiency in platforms such as HubSpot, Salesforce, or Google Analytics.
* Eligibility to work in Ireland.
Preferred Qualifications
* Experience in technology, SaaS, or professional services sectors.
* Familiarity with account-based marketing (ABM) strategies.
* Proven ability to manage budgets and deliver measurable marketing results.
What We Offer
* Competitive salary and performance-based incentives.
* Career growth opportunities in a collaborative environment.
* Access to professional development programs and training.
* Hybrid work flexibility and supportive team culture.