Our client, a rapidly growing athleisure and lifestyle brand, is seeking an experienced Head of Marketing to join their leadership team in Dublin. This is a senior leadership opportunity for a commercially driven marketing professional with experience across sportswear, athleisure, lifestyle, or fashion brands. The successful candidate will lead brand growth, customer acquisition, and omnichannel marketing performance across retail, e-commerce, and wholesale channels. Key Responsibilities Develop and execute the overall marketing strategy across brand, digital, retail, and growth channels Drive customer acquisition, retention, and engagement initiatives Lead integrated campaigns across e-commerce, retail, wholesale, product launches, and seasonal activations Strengthen brand positioning across local and international markets Oversee performance marketing strategy, agency relationships, and marketing investment Use data and customer insights to optimise marketing performance and support commercial decision-making Collaborate closely with senior leadership and cross-functional teams Requirements Proven senior marketing leadership experience within sportswear, athleisure, lifestyle, or fashion brands Strong understanding of omnichannel retail, digital marketing, and brand growth strategy Experience leading multi-market brand campaigns Commercially focused with strong analytical capabilities Hands-on leadership style with the ability to execute as well as strategise Experience managing marketing budgets, agencies, and stakeholder relationships
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