Job Title: Digital Marketing Manager
Eppione is seeking an experienced and creative digital marketing professional to lead our digital marketing efforts.
* Digital Strategy:
o Develop and implement comprehensive digital marketing strategies across channels, including SEO, SEM, social media, email marketing, and content marketing.
o Enhance brand awareness, engage target audiences, and support business growth through effective digital marketing campaigns.
* Campaign Management:
o Plan, launch, and monitor multi-channel digital campaigns to drive traffic, engagement, and conversions.
o Track, analyze, and report on digital marketing metrics; use data insights to refine strategies and improve ROI.
* Content Development:
o Produce compelling and relevant digital content that aligns with brand messaging.
o Utilize marketing automation, CRM, and analytics tools to streamline marketing processes and enhance targeting.
* SEO & SEM:
o Optimize website content to help paid advertising, improve organic search rankings, and maximize paid campaign performance.
o Stay up-to-date with industry trends, emerging technologies, and best practices to keep digital marketing efforts innovative and competitive.
* Budget Management:
o Allocate resources efficiently across campaigns for optimal results.
o Foster collaboration with internal teams to ensure strategic alignment.
About the Role
* We are looking for a skilled digital marketer with 1+ years of experience in B2B or technology sectors.
* The ideal candidate will have expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
* A strong analytical mindset and experience using Google Analytics, marketing automation, and CRM tools are required.
* Excellent communication and project management skills are essential.
* The ability to juggle multiple projects in a fast-paced environment is necessary.
* This position can be based in Dublin or London office, with occasional travel required within the EU and the USA.
To succeed in this role, you should have a creative mindset with attention to detail and a data-driven approach. Self-motivation and proactivity are also essential.