Errigal Monaghan, County Monaghan, Ireland
Marketing Executive
Errigal Monaghan, County Monaghan, Ireland
About the Company - Errigal is a market-leading construction company seeking a Marketing Executive to join our expanding company. This is an exciting opportunity to work with cutting-edge technology offering excellent career potential.
About the Role - The Marketing Executive's responsibilities include tracking and analysing the performance of advertising campaigns while ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. Areas of focus should be social media, digital advertising, content management, and website management, with full responsibility for advertising and performance campaigns.
Responsibilities:
* Promote brand awareness
* Develop and implement marketing strategies, plans, and projects, and communicate with Senior Leaders of the business.
* Track and analyse performance on social media platforms against marketing KPIs
* Develop strategies and tactics to get the word out about the company, driving positive traffic
* Deploy successful marketing campaigns and own their implementation from ideation to execution
* Experiment with a variety of organic and paid acquisition channels like content creation, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis
* Produce valuable and engaging content for our website and blog that attracts and converts our target groups
* Build strategic relationships and partner with key industry players, agencies, and vendors
* Oversee and approve marketing material
* Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
* Analyse behaviour and adjust advertising accordingly
* Responsibility for content for Internal Communications Platform
* Responsibility for ordering brand merchandise and ensuring it is in line with brand guidelines
* Oversee advertising and marketing strategies to raise awareness and promote non-core businesses, which includes arranging trade shows and organising merchandise for trade shows
Qualifications - Degree or proven relevant experience
Required Skills:
* Experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate, and motivate across channels
* Knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
* Experience in setting up and optimizing marketing campaigns
* Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
* A sense of aesthetics and a love for writing and witty communication
* Up-to-date with the latest trends and best practices in online marketing and measurement
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Construction
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