A senior digital optimisation professional responsible for improving online customer journeys, conversion performance and digital engagement across web and ecommerce platforms.Key focus areas include:Driving conversion and customer experience improvements across critical digital journeysUsing analytics, behavioural insight and experimentation to identify optimisation opportunitiesLeading A/B testing and continuous improvement initiativesTranslating customer and performance data into actionable commercial recommendationsPartnering with Product, UX, Engineering and Digital teams to deliver measurable outcomesMonitoring performance across customer segments, channels and devicesSupporting data quality, tagging and measurement best practicesExperience & SkillsStrong background in CRO, digital analytics, ecommerce performance or experimentationHands-on experience with GA4, behavioural analytics and testing methodologiesProven ability to improve conversion, engagement and online performance through data-led optimisationExperience working cross-functionally in fast-paced digital environmentsStrong stakeholder communication and insight presentation skills
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