Sales and Marketing Expertise
The Birr Scientific & Heritage Foundation is seeking an experienced Marketing Executive to join their small but growing team at the Birr Castle Demesne.
This role involves reporting to the Visitor Experience & Operations Manager to achieve marketing and sales goals set out by the foundation board.
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* Create and develop a digital marketing strategy for Birr Castle Demesne, including planning and implementing marketing campaigns across multiple channels.
* Manage social media advertising and content calendar, generating and scheduling interesting, relevant, and on-brand content.
* Deliver photo and video assets and ensure the content bank is up to date.
* Provide detailed analytical reports and presentations using various tools to track campaign performance and effectiveness of all digital marketing activity.
* Design and optimize email marketing campaigns to members and segmented audiences.
* Manage search engine marketing and optimization campaigns, including keyword research and implementation.
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