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EAK Treetop Walks, in partnership with McArdle Adventure Group, delivers unforgettable nature-based attractions across Ireland & UK. The landmark Treetop Walk Avondale is a flagship experience that reconnects guests with Ireland’s forest heritage through innovative design, outdoor activity, and educational engagement. As part of the McArdle Adventure Group, you’ll be supported by a dynamic team of specialists in marketing, sales, finance, HR, and programming across our growing network.
Your Mission
As Attraction Manager at Treetop Walks Avondale, you are the operational lead and cultural ambassador for the site. Your role combines hands-on leadership, creative thinking, and operational excellence. You ensure the attraction & site runs smoothly and safely every day, delivers standout guest experiences, and contributes ideas to shape the future of our brand.
Core Responsibilities
1. Health, Safety & Security
* Ensure full compliance with all health, safety, and security protocols across the attraction & site.
* Oversee safety checks and supervision of the slide, including management and maintenance of guest mats used for sliding.
* Conduct regular risk assessments and emergency drills.
* Maintain safety training and documentation for all staff.
* Take a lead role in incident management and response.
2. Operational Excellence & SOPs
* Implement and uphold standard operating procedures across all departments.
* Monitor daily operations to ensure consistency, quality, and efficiency.
* Use operational data and feedback to improve systems and processes.
3. Site Presentation & Maintenance
* Ensure the site is visually and functionally excellent at all times.
* Oversee daily inspections, cleaning, and maintenance schedules.
* Liaise with the Assistant Managers and Maintenance team to prioritise and resolve issues.
4. Rostering & Labour Planning
* Maintain accurate daily and weekly staff rosters.
* Plan staffing in line with projected visitor numbers and agreed labour budgets.
* Balance service quality with operational cost-efficiency.
5. Financial & Retail Operations
* Manage the on-site retail experience, including stock planning, display, and customer service.
* Monitor sales performance and coordinate with EAK central support for merchandising strategy.
* Conduct regular stock counts and liaise with McArdle Adventure Group Finance support to ensure accurate reports and steps to successfully manage stock levels.
* Ensure compliance with retail SOPs and financial reporting.
* Ensure daily cash-up processes are successfully carried out in accordance with SOPs.
* Collaborate with sales and marketing teams to set and achieve challenging sales targets for visitor numbers, spend per customer & extra points of purchase.
6. Seasonal Programming: Night Lights & Events
* Lead on the delivery of seasonal programmes such as Winter Night Lights and special seasonal, music cultural and kids events.
* Coordinate internal teams and external vendors to ensure smooth execution.
* Support creative development of new guest offerings and site events.
7. Incubator Role: Staff & Future Attractions
* Actively support the development of future managers and frontline leaders.
* Share lessons, pilots, and operational innovations with the wider group.
* Host and assist with onboarding for new staff or visiting teams.
8. Liaison with Central Support Teams
* Work closely with McArdle Adventure Group central support teams in Marketing, Sales, HR, and Finance.
* Provide regular site updates, performance reports, and collaborative input.
* Champion local implementation of group-wide strategies and campaigns.
* Be the face of Treetop Walk Avondale and the McArdle Adventure Group on-site.
* Act as host and ambassador for VIPs, press, stakeholders, and partners – Coillte & Failte Ireland.
* Support PR, education, and community engagement opportunities.
* Foster a caring and respectful culture on-site & provide pastoral care and support to all team members.
* Oversee recruitment of high quality team members to facilitate world class customer experience and foster a creative mindset.
* Ensure training, wellbeing check-ins, and a safe workplace environment.
What You Bring
* Proven experience managing teams in tourism, visitor attractions, or outdoor recreation.
* Strong knowledge of health & safety, facilities, and day-to-day site operations.
* Organised and calm under pressure, with great attention to detail.
* Strong communicator who can liaise with central teams and motivate on-site staff.
* Creative thinker with the ability to improve guest experience and generate new ideas to improve and grow the destination.
* Financial and scheduling acumen (budgets, forecasting, rostering).
Why Join Us?
* By joining Treetop Walks Avondale, you become part of a global vision rooted in nature and community. As part of the McArdle Adventure Group, you’ll gain access to a nationwide network of support, collaboration, and innovation. You’ll help shape one of Ireland’s most iconic attractions and play a key role in a growing movement that puts people and the planet first.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
* Industries
Entertainment Providers
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