Trails & Tales is a Kilkenny-based day tour company delivering high-quality, small-group and private day tours across Kilkenny and Ireland's south-east. Our tours are rooted in local storytelling, heritage, landscapes, and authentic experiences, delivered by professional local driver-guides.With the launch of our dedicated Kilkenny City office and an expanding portfolio of day tour experiences, we are now seeking a Day Tours Marketing, Sales & Operations Executive to play a central role in promoting, selling, and delivering our tours.About the RoleThis is a clearly defined role combining marketing execution, sales conversion, and tour operations. The successful candidate will be responsible for actively marketing Trails & Tales day tours, converting enquiries into bookings, and supporting the smooth day-to-day delivery of tours on the ground.The role is hands-on and varied, with real ownership across marketing activity, customer engagement, and operational coordination. It will suit someone who enjoys seeing ideas move from promotion to booking to live tour delivery.Key ResponsibilitiesMarketing & PromotionSupporting and executing marketing activity for Trails & Tales day toursAssisting with website content, tour descriptions, pricing, and seasonal offersSupporting social media planning, posting, and content creationHelping develop brochures, digital assets, and local promotional materialGathering guest feedback, reviews, and imagery to support marketing effortsWorking to increase visibility of Trails & Tales within Kilkenny and the south-eastSales & Booking ManagementHandling enquiries via email, phone, website, and in personConverting enquiries into confirmed bookings and managing availabilityIssuing confirmations, itineraries, and guest communicationsMaintaining accurate booking, payment, and CRM recordsDay-to-Day Tour OperationsCoordinating daily tour schedules and vehicle allocationsLiaising with driver-guides regarding routes, timings, and guest detailsPreparing tour packs, manifests, and operational notesMonitoring live tour days and acting as a point of contact for drivers and guestsManaging last-minute changes, weather adjustments, or operational issuesProduct Development & Local PartnershipsSupporting the development and refinement of new day tour experiencesResearching local attractions, routes, and storytelling elementsBuilding relationships with local suppliers, attractions, and guidesEnsuring tours remain engaging, accurate, and locally relevantGuest Experience & Brand RepresentationWelcoming guests in Kilkenny City and providing pre-tour briefings where requiredEnsuring a consistently high standard of customer serviceHandling guest feedback and issue resolution professionallyActing as a visible brand representative for Trails & Tales locallyEssential RequirementsStrong organisational skills with attention to detailConfident, personable communicator with strong customer service skillsComfortable using Microsoft Word, Excel, and booking systemsAbility to manage marketing tasks alongside operational responsibilitiesGood local knowledge of Kilkenny and the south-east of IrelandAbility to work on-site in Kilkenny City with reliable access to transportSelf-motivated, dependable, and comfortable taking ownershipDesirable ExperienceExperience in marketing, tourism, hospitality, or travel salesFamiliarity with social media, content creation, or digital promotionExperience in tour operations, transport coordination, or schedulingInterest in Irish history, culture, and storytelling-based experiencesExperience working with local suppliers or visitor attractionsWhat We OfferA central role in shaping and growing a Kilkenny-based day tour brandHands-on involvement across marketing, sales, and operationsA supportive, collaborative working environmentTraining and mentorship within the tourism industryOpportunities to contribute creatively to new tour productsOccasional attendance at tourism events and familiarisation tripsCommission on sales & new businessJob Type: Full-timePay: €27,378.00-€33,000.00 per yearBenefits:Additional leaveBike to work schemeCompany carCompany eventsCompany pensionFlexitimeFood allowanceOn-site gymRelocation assistanceSick payWork from homeWork Location: In person