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Sales director leader

Athlone
beBeeLeadership
Sales director
Posted: 20 October
Offer description

We are a hospitality organization dedicated to celebrating individuality and enthusiasm.
Our focus is on creating memorable experiences through design-led, premium hotels that showcase art, culture, and people.
We cultivate careers internally, seeking talented professionals who share our passion for excellence.
We collaborate with energy, driving innovation and growth for both colleagues and customers.
Job Overview
Our ideal candidate is an experienced Sales Director to join our dynamic team.
If you are passionate about delivering exceptional customer service and have a proven track record in a fast-paced hotel environment, we would love to hear from you
Key Responsibilities

* Drive revenue growth across all sales streams – Transient, Groups, Meetings & Events, and Weddings – to achieve ambitious targets.
* Lead and energize proactive and reactive sales initiatives.
* Build and maintain strong, profitable relationships with key accounts, DMCs, and travel agents to secure repeat and new business.
* Inspire, coach, and grow a high-performing sales team to deliver consistent results.
* Represent the hotel brand at major trade shows, industry events, and networking opportunities.

Job Purpose
The Sales Director will champion revenue growth and increase the hotel's market presence in bedrooms and events.
This strategic leadership role involves creating and executing robust sales plans, fostering client relationships, and driving collaboration with events, marketing, and revenue teams to exceed performance goals consistently.
Role Responsibilities

* Design and execute targeted sales strategies for rooms, conference & banqueting, and F&B, in partnership with hotel leadership.
* Deliver measurable growth in Corporate, Leisure, Groups, M&E, and F&B revenues through proactive prospecting and high conversion rates.
* Strengthen partnerships with top-tier clients and industry intermediaries at both domestic and international markets.
* Lead high-impact site inspections, show-arounds, and client engagement events to enhance conversion.
* Maintain a balanced focus on account retention and new business acquisition.
* Recruit, mentor, and develop sales professionals, embedding a culture of accountability and achievement.
* Set clear KPIs, monitor activity, and ensure consistent delivery of high-quality sales calls and presentations.
* Communicate strategies effectively across the team and align efforts with broader business objectives.
* Represent the hotel at trade exhibitions, consumer promotions, seminars, workshops, and industry briefings.
* Travel (domestic and international) as required to strengthen the hotel's profile and capture strategic business opportunities.
* Ensure data integrity through robust database management processes.
* Produce clear, concise weekly and monthly sales reports for senior management.
* Uphold the highest standards in all administrative functions.

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