My client is a growing international B2B technology company providing specialist software. Their platform helps enterprise customers replace complex, manual and document-heavy processes with a more efficient, controlled and data‑led digital approach.
About the Role
As the business continues to expand internationally, they are now looking to hire a Digital Marketing Specialist to join their marketing team. This is a hands‑on digital marketing role with a strong emphasis on paid search. The successful candidate will take ownership of Google Ads and Microsoft Advertising activity across multiple international markets, while also supporting broader demand generation campaigns across LinkedIn, organic social, email marketing and account‑based marketing.
Responsibilities
Manage paid search activity across Google Ads and Microsoft Advertising.
Plan, build and optimise search, display and demand generation campaigns.
Own campaign setup, budget management, bidding strategy and performance tracking.
Carry out keyword research and competitor analysis to inform campaign structure and targeting.
Write, test and refine ad copy to improve performance.
Work with landing pages and conversion paths to improve lead generation results.
Monitor campaign spend and ensure budgets are pacing correctly.
Identify opportunities for A/B testing across copy, targeting, bidding and landing page experience.
Analyse campaign performance using advertising platforms, marketing automation tools and analytics dashboards.
Produce clear performance insights and recommendations for internal stakeholders.
Track the contribution of paid search to wider marketing and revenue goals.
Continuously look for ways to improve cost per lead, lead quality and conversion performance.
Paid social
Support and manage LinkedIn advertising campaigns aimed at senior B2B audiences.
Build and optimise campaigns targeting decision‑makers and specialist professional groups.
Test audiences, creative, messaging and campaign structures.
Review campaign performance and make recommendations based on the data.
Work with the wider team to ensure paid social activity supports wider demand generation goals.
Organic social
Schedule and publish organic social content, primarily on LinkedIn.
Work with content colleagues to turn approved material into suitable social posts.
Monitor engagement and reach.
Recommend improvements to content format, timing and messaging based on results.
Email marketing and automation
Build and schedule email campaigns through HubSpot or a similar marketing automation platform.
Support lead nurture, demand generation and pipeline acceleration campaigns.
Manage lists, segmentation and workflow setup.
Track email performance, including open rates, click‑through rates and conversions.
Use campaign data to recommend improvements to subject lines, messaging, segmentation and follow‑up activity.
Account‑based marketing
Support targeted ABM campaigns using specialist ABM and paid social platforms.
Assist with audience segmentation and account list targeting.
Track campaign engagement and report on performance.
Work with the wider marketing team to ensure ABM activity aligns with sales and pipeline priorities.
Qualifications
At least four years’ experience in digital marketing, with a strong focus on PPC and demand generation.
A strong understanding of paid search fundamentals, including keyword strategy, bidding, quality scores, conversion tracking and optimisation.
Experience building and optimising campaigns across multiple regions or markets.
Strong analytical skills and the ability to turn performance data into practical recommendations.
Experience with platforms such as Google Ads, Microsoft Ads, Google Search Console and marketing analytics/reporting tools.
Experience with HubSpot or a comparable marketing automation platform.
A good understanding of B2B lead generation and sales funnel optimisation.
Experience managing LinkedIn Ads for B2B audiences.
Working knowledge of SEO and how organic search can support paid search strategy.
Experience with A/B testing and conversion rate optimisation.
Strong copywriting skills, particularly for ads, landing pages and email campaigns.
The ability to manage several projects at once in a busy, fast‑moving environment.
Experience using project management tools such as Asana, Trello, Monday.com or similar.
A proactive, test‑and‑learn mindset.
The confidence to present performance insights and campaign recommendations to internal stakeholders.
Preferred Skills
Experience in SaaS, life sciences, regulated industries or enterprise technology.
Experience with ABM platforms such as 6sense or similar.
Knowledge of multi‑channel attribution.
Understanding of lead scoring and nurture strategies.
Experience improving MQL‑to‑SQL conversion.
Awareness of how AI‑driven search, answer engines and large language models are changing search visibility and paid media strategy.
Pay range and compensation package
This is an excellent opportunity to join a growing international software business at an important stage of its expansion. The company offers a collaborative working culture, competitive compensation, strong benefits, flexible working arrangements and opportunities for ongoing learning and professional development.
The successful candidate will have meaningful ownership of paid search from day one, while also gaining exposure to broader demand generation activity across paid social, email, organic social and ABM.
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