Group Director of Sales Full Time Location: Based across the Groups four hotels in Ireland regular travel required Salary: Depending on experience Role Purpose We are hiring a highly experienced Group Director of Sales on behalf of our client, a luxury hotel group with four properties across Ireland. This senior role will lead the full commercial and sales strategy, drive revenue growth, strengthen market positioning, and play a key part in the Groups strategic rebranding project. Key ResponsibilitiesCommercial Leadership Develop and execute a group-wide commercial and sales strategy aligned to growth and rebranding goals. Lead, coach, and support all on-property sales teams across rooms, M&E, weddings, corporate, leisure, and F&B. Drive business development in domestic and international markets, including corporate, leisure, MICE, and group travel. Set annual budgets, KPIs, and produce monthly performance reports for the executive leadership team. Branding & Rebranding Support Partner with marketing and PR teams to deliver the March 2026 rebranding across all four hotels. Ensure unified brand messaging, guest communication, and consistent standards across the group. Champion the new brand identity across all sales platforms and customer interactions. Strategic Partnerships & Market Engagement Build and maintain strong partnerships with Filte Ireland, Tourism Ireland, DMCs, and other travel trade partners. Represent the group at national and international industry events. Identify and leverage business supports, funding, and training opportunities through tourism agencies. Monitor industry trends and competitor activity to inform strategic decisions. Collaboration & Leadership Collaborate closely with Directors of Sales, GMs, Revenue Managers, and Marketing teams to implement aligned commercial actions. Provide leadership and development to hotel-based sales managers, fostering a high-performance, collaborative culture. Ensure sales priorities are central to group-level operational strategy. Key Skills & Experience Minimum 810 years of senior sales leadership in hospitality, ideally multi-property or regional level. Proven track record in revenue growth, commercial strategy, and market expansion. Deep understanding of the Irish tourism landscape and the Filte Ireland ecosystem. Experience managing branding/rebranding projects. Strong communication, leadership, and stakeholder management skills. Strategic and commercially driven, with a hands-on operational approach. Flexibility to travel regularly across the groups four hotels and attend national/international events. Key Performance Indicators Achievement of annual revenue targets across all segments. Growth in RevPAR index, ADR, occupancy, and M&E revenue. Brand recognition and positioning metrics post-rebrand. Strength and outcomes of market partnerships. Engagement, performance, and retention of the sales team.