Brand and Marketing Manager
Reports to: Director of Sales & Marketing
Location: Luxury 5-Star Hotel, Leinster
Join a prestigious 5-star hotel in Leinster as it enters an exciting new phase, including a key refurbishment and estate-wide master plan. We’re seeking a commercially savvy, creative Brand and Marketing Manager to lead strategy and execution, elevate brand positioning, and drive multi-channel marketing performance.
What’s on Offer:
* Competitive salary
* Employee Assistance Program
* Global hotel discounts
* Staff meals
* Ongoing training & development
* Complimentary health club access
Key Responsibilities:
Brand & Strategy
* Define brand positioning in Irish and international luxury markets
* Identify opportunities to enhance storytelling and perception
Campaigns & Content
* Lead annual/quarterly planning, seasonal campaigns, and brand initiatives
* Develop content calendars across social, email, blog, PR, and partnerships
* Deliver creative, results-driven campaigns across all segments (Leisure, Dining, Spa, Weddings, Golf, Events)
Digital & Performance Marketing
* Manage website content and performance (vanity and Marriott site)
* Oversee digital KPIs: SEO, PPC, display and social ads
* Align marketing with revenue goals in partnership with digital agency & internal teams
Social Media & Content Creation
* Create engaging content across platforms reflecting the estate’s tone
* Write/edit web, blog, campaign copy, and social content
Agency & Stakeholder Management
* Lead briefs and performance for PR, digital, and design agencies
* Represent the estate at trade shows and marketing meetings
Brand Consistency & Internal Support
* Ensure visual and written brand consistency
* Support strategic reviews and business reporting
Candidate Profile:
* 5+ years in marketing, ideally in luxury hospitality or lifestyle brands
* Demonstrated success in commercial marketing strategy and ROI delivery
* Expertise in SEO, paid media, website/content management, and analytics
* Outstanding storytelling, copywriting, and content creation skills
* Strong commercial acumen and stakeholder management experience
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