Overview
Our client is seeking to recruit a Marketing Graduate in Castlebar, Co.
Mayo.
Responsibilities
Work collaboratively with our Castlebar based digital marketing team to create, to drive digital engagement and improve online conversion
Support wider digital marketing activities in conjunction with internal stakeholders and also third-party suppliers
Manage the scheduling, deployment and reporting of customer email campaigns on the Klaviyo platform
Manage and execute SMS campaigns
Plan and deliver email automations and work-flows to help retain existing customers, drive conversions and build brand loyalty.
Proof-read emails for clarity, grammar and spelling
Come up with new creative email ideas and develop email A/B testing strategies
Work closely with our Klaviyo account manager continuously keep up with the latest Klaviyo tools and report back to the online team on new opportunities for growth
Ongoing management and continued segmentation of our email database
Track the performance of emails KPI's against the weekly, monthly and yearly targets and communicate the performance to internal stakeholders
Support with blog and social media content
Creation of online stock reports
Develop and implement Klaviyo platform growth plan
Analysis of data to inform future email strategies and campaigns
Forward plan and manage email marketing calendar
Qualifications
Degree in Digital Marketing, Marketing or Communications or a related field
The ability to meet tight deadlines, multi-task and respond quickly to changing business demands
Knowledge of email marketing platforms such Klaviyo, Mailchimp or Emarsys
Top quality analytical skills.
A big part of this job involves gathering and analysing data to help understand our customer base and coming up with suggestions for improving the existing strategy
Ability to use design applications such as Canva or Photoshop
Excellent attention to detail
Excellent copy-writing skills
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