Membership Manager
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A dynamic and innovative leader is required to drive the membership strategy, oversee the membership team, and ensure a high-quality member experience.
The successful candidate will be responsible for developing and implementing promotional initiatives and campaigns, representing the organisation at events and networking opportunities, and using data to drive member engagement and retention strategies.
Key Responsibilities:
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* Membership Recruitment and Retention: Develop and implement promotional initiatives and campaigns. Represent the organisation at events and networking opportunities to recruit new members. Use data to drive member engagement and retention strategies.
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* Team Leadership and Collaboration: Lead and manage a diverse team, including membership administrators, receptionists, and engagement executives. Collaborate with the marketing and communications team to align campaigns with brand guidelines.
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* Member Experience and Events: Ensure a professional, high-quality member experience in the members' club. Oversee a programme of events that reflects the diverse interests of members. Market the membership event programme through various media channels.
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* Strategic and Operational Management: Regularly engage with the membership committee, reporting on progress against strategic goals. Gather and analyse data to inform decisions on membership strategies and identify market trends.
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* Innovation and Development: Benchmark against comparable organisations to keep the membership experience relevant and innovative. Provide recommendations to evolve and grow membership offerings.
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Requirements:
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* Third-level qualification in commerce, sales and marketing, or a related field.
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* At least 5 years' experience in developing and marketing membership products or services.
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* Proven track record in member recruitment, retention, and relationship building.
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* Experience managing and leading teams to achieve and exceed ambitious targets.
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* Strong background in data analysis, insight development, and CRM usage.
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* Strong event management, organisational, and analytical capabilities.
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* Proficiency in CRM systems, Microsoft Office (PowerPoint, Excel, Word), and marketing tools.
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