Job title:
Global Trade Engagements Manager (SIP)
Brands:
Pernod Ricard portfolio, focus on select mass & masstige brands
Location:
Simmonscourt, Dublin
Reporting line
: Senior Marketing Manager On-trade
Work type
: On site 2 days per week
Direct reports
: N/A
Scope
: Global SIP Program Leadership, SIP Supernova Flagship Ownership, Program Design & Frameworks, Market Adoption
Pernod Ricard
is a worldwide leader in the spirits industry, with consolidated sales of €11.6 Billion in 2024, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our comprehensive portfolio of premium brands includes
Absolut vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.
The on-trade is the beating heart of cultural influence for Pernod Ricard — a place where brands earn their status through unforgettable experiences. In bars, clubs, restaurants, and cocktail venues, rituals are created, reputation is built, and bartenders shape the stories consumers carry forward.
As the
Trade Advocacy Center of Excellence (CoE)
expands its global impact, SIP (Share. Inspire. Pioneer.) plays a defining role in
elevating trade engagement and building long-term advocacy at scale.
SIP is the Pernod Ricard Global Trade Advocacy Platform for celebrating
bartender/hospitality culture, strengthening trade relationships, and inspiring the next generation of industry talent.
This role brings SIP to life across markets through world-class program design, global coordination, and flagship execution.
About the role
We are hiring a
Global Trade Engagements Manager
for SIP
to lead the global execution, evolution, and expansion of SIP and its flagship programs. Sitting at the heart of the Trade Advocacy CoE, this role ensures SIP remains culturally relevant, operationally excellent, and strategically aligned with Pernod Ricard's ambition to champion hospitality worldwide.
You will define global standards, toolkits, and experience frameworks, coordinate market activation, and lead the flagship Supernova program — crafting iconic moments that build credibility with the bartender community and reinforce Pernod Ricard's position in the world of drinks culture.
This is a high-impact, highly collaborative role for a strategic program leader who can turn vision into scalable execution and inspire teams across markets.
What's involved?
Lead the Global SIP Program with Vision & Purpose
SIP sits at the heart of our Trade Advocacy CoE - a platform designed to celebrate craft, deepen relationships, and inspire the global bartender community. You will guide SIP's evolution and ensure it continues to be a symbol of Pernod Ricard's commitment to hospitality culture worldwide.
* Deliver the global SIP program with clarity and ambition, ensuring its purpose is felt consistently across markets – including Supernova, MentorSIP, SIPwatch, Scholarship, Open House, and any future pillars that evolve with the platform.
* Translate SIP's strategic direction into annual priorities, operating frameworks, and execution plans that markets can bring to life with confidence.
* Define SIP's global roadmap, standards, and governance — giving markets the structure they need while leaving space for creativity and local flair.
* Engage directly with markets to drive adoption, strengthen execution, and ensure SIP becomes a signature part of how Pernod Ricard shows up for the trade.
* Your work ensures that every SIP pillar becomes a signature experience that inspires bartenders and strengthens our global advocacy footprint.
Elevate SIP Supernova as a Flagship Cultural Moment
Supernova is more than a cocktail competition — it is our global stage for celebrating talent, storytelling, and the future of cocktail culture. You will steward this flagship competition with both creative ambition and operational mastery.
* Lead the global design of Supernova: its competition format, experience principles, judging model, storytelling, and community engagement.
* Craft culturally resonant moments that strengthen our bond with the global bartender community and reflect the spirit of our brands.
* Partner with markets, Brand Homes, Bartender Community teams, judges, and external talent to ensure the program feels world-class from concept through execution.
* Expand participation and engagement by ensuring Supernova is compelling, relevant, and synonymous with excellence within the trade.
* You are the guardian of Supernova's magic — ensuring it remains iconic, influential, and deeply connected to the people shaping hospitality.
Design World-Class Toolkits, Experiences & Frameworks
To elevate advocacy at scale, great ideas must become great tools. You will turn SIP's vision into modular, beautifully crafted frameworks that markets can adopt confidently, consistently, and creatively.
* Develop best-in-class SIP playbooks that bring all program pillars to life.
* Build storytelling, competition, and experience components that reinforce SIP principles and On-premise relevance.
* Create frameworks that ensure every SIP activation — whether a flagship moment or a local expression — feels premium, intentional, and unmistakably Pernod Ricard.
* Integrate SIP's experience model with the broader on-premise strategy and bartender community initiatives, enabling ambassadors, brand teams, and market partners to execute from one unified playbook.
* Use insights, performance learnings, and market/bartender feedback to continually refine and elevate the SIP platform, ensuring it remains culturally relevant and operationally effortless to deliver.
* SIP is only as strong as the markets who activate it — your leadership ensures they have the tools, clarity, and inspiration to deliver it brilliantly.
Your background
You're a strategic, culturally aware program leader who understands the energy of the on-trade and the craft of bartenders. You can translate big ambition into clear frameworks, and you love shaping experiences that feel meaningful, premium, and culturally relevant. You work confidently across markets and teams, bringing clarity, momentum, and inspiration to complex global programs.
You have:
* Experience (+8 yrs) leading global or multi-market programs in trade engagement, advocacy, competitions, or hospitality
* Strong understanding of bartender culture and on-trade dynamics
* Skill in program design, toolkit development, and structured execution Ability to influence and collaborate across matrixed teams and senior stakeholders
* Clear, compelling communication and storytelling abilities
* Strong planning, organization, and prioritization skills
* A global mindset and cultural intelligence
You'll enjoy this role if you:
* Love building programs that inspire and elevate bartender talent
* Enjoy creating frameworks that help markets deliver world-class experiences
* Thrive where creativity meets operational excellence
* Want to shape the future of trade engagement for Pernod Ricard
What we offer
We understand our people are our special ingredient. We understand that colleagues require different supports at different stages of their working lives and our benefits, perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success. Some of offerings include;
* Hybrid working;
a blended working arrangement of up to 3 days a week working from where you work best
* Profit share:
an annual profit share scheme to reward your contribution to the company's success.
* Allowance:
an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
* People Development:
We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.
* Family leave:
fully paid maternity, parent and paternity leave, allowing you spend precious time with your new family member
* Parental Support:
Our 'Reconnect' programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents
* Health & Wellbeing;
Our Wellbeing Programme "THRIVE" supports employees across the three main pillars: Life, Body and Mind
* Charity Days:
up to 2 days paid leave every year to volunteer at a charity of their choice
At Pernod Ricard, we know that great spirits are crafted by blending unique ingredients, and we believe the same is true for people. We actively welcome talent from all walks of life, and warmly welcome those with diverse religious backgrounds, ethnicities, members of the Irish Travelling community, genders, abilities, and identities. It's the mix of our experiences, voices, and cultures that gives us our true character."
Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process, in order for you to participate fully in our recruitment experience. For assistance, please contact us at
IDPR--
Learn more about working with Pernod Ricard & our brands