About the Creative Visual Specialist role:
We are seeking a talented and detail-driven professional to develop our visual brands, produce creative assets for various channels, and enhance our overall brand strategy.
Key Responsibilities:
* Create visual identities, including logos, typography, colour palettes and graphic elements.
* Design brand guidelines and ensure consistency across all brand touchpoints.
* Develop and produce high-quality visual content for both print and digital platforms, including social media images, website graphics, brochures and advertisements.
* Work with the marketing team to brainstorm and develop creative concepts and campaigns that reflect the company's brand and business objectives.
* Assist in designing and formatting marketing collateral such as presentations, email templates, eBooks and newsletters.
* Support the design and upkeep of the company's website and other online properties, ensuring a cohesive and engaging user experience.
* Create and refine design drafts, storyboards and prototypes for internal review and feedback.
* Liaise with external vendors to prepare files for printing, ensuring that all designs meet brand guidelines and production standards.
* Stay current with design trends and conduct research to inspire and inform creative projects.
* Utilise design software (e.g., Adobe Creative Suite) to produce visually appealing and professional content.
* Aid in planning and coordinating visual aspects of promotional events to maintain brand coherence.
Qualifications:
* A strong portfolio that showcases a range of creative abilities in graphic design, illustration and visual communication.
* Minimum 10 years' experience in graphic design, marketing or a related creative field.
* Bachelors Degree in Graphic Design, Visual Arts, Marketing, Communications or a related discipline (or equivalent training).
* Proven experience designing for a variety of media, including print and digital formats.
* Knowledge of digital marketing principles and experience in creating optimised designs for websites, social media and email marketing.
* Familiarity with workflow and project management tools.