Job Title
Role Overview:
We are seeking a talented Trade Marketing Manager to join our team and manage a portfolio of strong brands, including one of Ireland's most iconic brands – Bulmers. The successful candidate will be responsible for developing and executing the on-trade customer marketing below the line plan of activity across our beer and cider portfolio in line with brand strategy and business goals.
Key Responsibilities:
* Manage the execution of the branded portfolio in the On Trade.
* Develop and execute the on-trade customer marketing below the line plan of activity across our beer and cider portfolio in line with brand strategy and business goals.
* Execute and evaluate annual on trade plans for the C&C Ireland business and the assigned brand clusters.
* Understand how to execute the on trade channel architecture – where to play and how to win to recruit new consumers & drive profitable growth in partnership with Innovation and Brand teams.
* Proactively managing your stakeholders with gravitas at all levels.
* Communicate with a number of internal and external stakeholder groups including agencies, suppliers and internal senior customers.
* Focus on KPI's and measures across all BTL activity performance from a ROI perspective making recommendations based on thorough performance review of your brands.
* Liaise with the sales teams to ensure trade marketing strategies are aligned and contribute to driving sales objectives.
* Customer engagement – develop the sell-in of compelling brand plans to key customers, tailored as necessary to maximise opportunities by customer.
* Execute joint business plans with commercial teams to build/enhance partnerships with our key account customers.
* Cross functional working with the finance and sales teams to understand the commercial performance of your brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
Requirements:
We are looking for someone who is comfortable with managing a diverse workload of projects in a high-pressure environment. Consumer insight driven, business planning, commercial strategy and creative skills are desired with proven ability to translate into compelling narrative for action. A track record in building successful relationships with both internal and external partners is essential. Experience of the On Trade environment is preferred. Passionate about consumers, preferably an understanding of the LAD sector.
What We Offer:
Our company offers a range of benefits, including a competitive salary, excellent career opportunities and a positive work-life balance. We also have a strong focus on sustainability and strive to champion and embed this in everything we do. Our company culture is built around creating a winning team where everyone is valued and respected.
How to Apply:
To apply for this role please submit your application through our online portal. We welcome applications from diverse backgrounds and experiences and encourage you to consider joining our team.