Overview
We are seeking an experienced and strategic Head of Marketing to lead our marketing function and accelerate the next phase of business growth. This is a pivotal leadership role responsible for elevating our brand, increasing market visibility, and delivering a strong pipeline of high-quality Marketing Qualified Leads (MQLs) that convert into Sales Qualified Leads (SQLs).
You will own the full marketing agenda - from brand and thought leadership to demand generation and performance marketing - working closely with senior leadership and Sales to drive measurable commercial impact.
The role is primarily remote; however, occasional travel to our offices and attendance at meetings will be required.
Key Responsibilities
* Elevate our brand presence and impact that differentiates us in the market, building presence among key audiences.
* Lead brand awareness campaigns to elevate presence in key markets and segments to targeted audiences.
* Build relationships with influencers, industry bodies, analysts, and media to amplify our position.
* Create and own an award-winning strategy: prioritise relevant industry awards and manage end-to-end submissions.
* Develop a PR and thought-leadership engine: media placements, speaking opportunities, expert commentary, and industry reports.
* Position company executives as visible industry thought leaders.
* Build and optimise a demand-generation strategy to drive high-quality inbound and outbound leads.
* Own the MQL pipeline target and collaborate with Sales on lead qualification, scoring, and conversion to SQL's.
* Implement and optimise multi-channel campaigns (content, paid media, SEO, email, ABM, social).
* Drive continuous conversion improvements across the funnel (web, landing pages, nurture flows).
* Establish data-driven reporting and forecasting, ensuring marketing performance is measurable and transparent.
* Build dashboards and metrics to track brand visibility, MQL volume, MQL to SQL conversion, and overall campaign ROI.
About You
Essential Experience
* 7–10+ years in B2B marketing with recent experience in a senior leadership marketing role.
* Proven success in building brand visibility and differentiation in a competitive market.
* Demonstrable experience increasing MQLs, managing demand-gen programmes, and owning pipeline targets.
* Experience managing PR, awards submissions, and thought-leadership initiatives.
* Data-driven mindset with excellent knowledge of analytics.
Desired Experience
* Experience in an SME or scaling environment.
* Experience with integrated marketing models across digital, field, and partner channels.
* ABM experience for targeting strategic accounts.
Why join is?
* Competitive salary dependent on experience
* Healthcare and pension benefits
* Opportunity to shape and lead the marketing strategy during an exciting growth phase
* High level of ownership, influence, and visibility at senior leadership level